Events & conferences

The launch of Google’s AI Max for Search has raised more questions than answers.

In this webinar, Mike Ryan demystifies Google’s latest push towards AI-driven campaigns. Watch a break down what these AI campaign technologies really mean for your business and understand where to focus your efforts to drive results.

“Zero-click” patterns are rising alongside high-intent commercial queries. To avoid losing market share, advertisers must understand exactly how their Search, Shopping, and PMax campaigns are injected into these new surfaces—and what immediate adjustments are required to maintain visibility in 2026.