In this webinar, Mike Ryan demystifies Google’s latest push towards AI-driven campaigns.
“Zero-click” patterns are rising alongside high-intent commercial queries. To avoid losing market share, advertisers must understand exactly how their Search, Shopping, and PMax campaigns are injected into these new surfaces—and what immediate adjustments are required to maintain visibility in 2026.
Performance Max has long frustrated PPC marketers with hidden data and limited control. But new reports like Search Term Insights, Channel Performance data, and fresh control levers are finally giving advertisers a fighting chance.