Paid ads
can be tricky.
We make it simple & effective.

We don’t just manage campaigns; we help you master paid ads for ecommerce. Integrated, collaborative and always centered around your business goals.

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Trusted by more than 360 leading ecommerce brands

550M managed ad spend |
18+ years of PPC experience
Client Decathlon logo CASE STUDY
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Buy it direct logo
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Client Decathlon logo CASE STUDY
THG group brand shop LF logo CASE STUDY
RS logo
Buy it direct logo
Logo of Miami Heat CASE STUDY
Client Decathlon logo CASE STUDY
THG group brand shop LF logo CASE STUDY
RS logo
Buy it direct logo
Logo of Miami Heat CASE STUDY
Client Decathlon logo CASE STUDY
THG group brand shop LF logo CASE STUDY
RS logo
Buy it direct logo
Logo of Miami Heat CASE STUDY
CASE STUDY
CASE STUDY
Client Mountain Warehouse logo CASE STUDY
Mytheresa logo
CASE STUDY
CASE STUDY
Client Mountain Warehouse logo CASE STUDY
Mytheresa logo
CASE STUDY
CASE STUDY
Client Mountain Warehouse logo CASE STUDY
Mytheresa logo

How we make a difference for you

Better results, shared insights and strategic guidance to grow your business.

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Performance

We ensure every dollar of your paid advertising budget delivers maximum impact. By strategically combining different campaign types and channels - from search to display to social - we optimize your entire paid media ecosystem.

Sparring

Success in paid advertising requires more than just running campaigns. We audit your setup, optimize tracking, and test constantly - challenging assumptions to discover the insights that transform your performance.

Strategy

With 18+ years in the field and thousands of campaigns under our belt, we'll help you overcome the complexities in ecommerce, such as profitability and internationalization, and craft strategies that actually move your business
forward.

Hear
what our
clients
say

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Jon Walden photo Jon Walden photo

Jon Walden

COO
Shade Station
“The team at smec has been incredibly helpful, proactive, and insightful. Their approach goes far beyond simple campaign management. They’ve taken the time to really understand our business goals and have consistently brought smart, strategic thinking to the table. A truly innovative partner that’s helped us push forward in a competitive space.”
Read the case study
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Nancy Bukasa

Performance Marketing Manager
Loaf
“smec has been incredibly professional and competent in our dealings together. They have been a great source of support in optimisation and have made every effort to understand our business and the uniqueness of how we operate. We look forward to continuing to work with them.”
Cherise Tong photo Cherise Tong photo

Cherise Tong

Paid Advertising, Affiliates & Optimisation Manager
RS Group
“We really appreciate smec’s understanding of how different channels perform together, especially with PMax in the picture. The team is smart, experienced, ambitious and focused, helping us along our path which calls for rapid advanced testing, hybrid campaign management, and a deep understanding of market conditions.”
Alex Mason photo Alex Mason photo

Alex Mason

Head of Digital Marketing
Cromwell
“I really appreciate the smec team and the benefits we get from the technical development. smec has helped us to increase our revenue by +226% while optimising our ROAS by +72%. Shopping in particular has gone from below break-even to profitable & growing. This has increased our confidence that Paid Media is an important area of growth for the business.”
Michael McCullough photo Michael McCullough photo

Michael McCullough

EVP / CMO
Miami Heat
“Our ecommerce business has grown considerably over the last 4-5 seasons, spearheaded by our performance marketing strategies. Our partnership with smec has helped us to unlock the full potential of Google Ads to support healthy customer acquisition and retention for the business.”
Read the case study
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The power of synergy

A unified approach to
paid advertising.

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Google Ads

We strategically weave together PMax, Demand Gen, Search, and Shopping campaigns to build powerful, cohesive full-funnel strategies.

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Microsoft Ads

Capture untapped customers on Bing, Ecosia, LinkedIn, and Netflix that your competition overlooks, all at reduced costs with greater incremental revenue.

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Programmatic Ads

We specialize in programmatic ads for ecommerce, combining top-of-funnel campaigns with premium CTV and DOOH placements for maximum visibility.

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Meta Ads

From scrolling to shopping. Transform social engagement into direct ecommerce sales with targeted Advantage+ campaigns and dynamic product ads.

Goals icon

18+ years of paid media expertise in ecommerce,
saving you time and headaches

Make your marketing channels work as one

  • Full-funnel approach from awareness campaigns that build your brand to conversion campaigns that drive sales.
  • Strategic coordination across Google, Microsoft, Meta, and programmatic advertising in line with your business goals.
  • Complete alignment from one team - no communication gaps, no wasted budgets, just results that matter.

Grow smarter, faster
and with more confidence

  • Work hand-in-hand with our experts to ensure your team climbs the learning curve quickly and stays ahead of the competition.
  • We're not just Google Ads specialists. From Analytics to Programmatic we bring collective expertise to every meeting.
  • Avoid costly mistakes by integrating our data science expertise in testing and experimentation for confident advertising strategies.

Stay ahead with early access and quick support

  • As a Google, Meta, and three-time Microsoft Retail Partner of the Year, we're known for delivering excellent service.
  • For you this means you get early access to beta-features, giving you a competitive advantage.
  • If you face problems with your account, our direct line to the Google, Microsoft and Meta ensures a quick problem solution.

Reaching
the PMax summit
with Decathlon

+52%

ROAS
uplift

+22%

more
revenue

Read the full story and start
your growth journey

Case Study
Download the Case Study

What
sets us apart

We combine technology and expertise for true business impact.

How others work

cross icon
Love showing you ROAS, while hiding disappointing real-world business impact
cross icon
Celebrate hitting targets instead of pushing boundaries and exploring potential
cross icon
Rely on outdated manual workflows that eat your budget and limit optimization speed
cross icon
Send polished reports full of data but zero actionable insights or strategic direction
cross icon
Learn fundamental ecommerce lessons through expensive mistakes with your advertising budget

How we work

checkmark icon
Build campaigns that move the revenue needle and deliver profitable growth
checkmark icon
Push you harder with optimization strategies that challenge conventions
checkmark icon
Use AI & automation to deliver faster results while reducing operational overhead
checkmark icon
Deliver actionable insights with expert guidance for confident next moves
checkmark icon
Navigate margin pressure and AOV challenges with deep ecommerce expertise from years of experience
cross icon
How others work
Love showing you ROAS, while hiding disappointing real-world business impact
checkmark icon
How we work
Build campaigns that move the revenue needle and deliver profitable growth
cross icon
How others work
Celebrate hitting targets instead of pushing boundaries and exploring potential
checkmark icon
How we work
Push you harder with optimization strategies that challenge conventions
cross icon
How others work
Rely on outdated manual workflows that eat your budget and limit optimization speed
checkmark icon
How we work
Use AI & automation to deliver faster results while reducing operational overhead
cross icon
How others work
Send polished reports full of data but zero actionable insights or strategic direction
checkmark icon
How we work
Deliver actionable insights with expert guidance for confident next moves
cross icon
How others work
Learn fundamental ecommerce lessons through expensive mistakes with your advertising budget
checkmark icon
How we work
Navigate margin pressure and AOV challenges with deep ecommerce expertise from years of experience

Ready for campaigns
that actually deliver?

We take your privacy seriously.
Read our privacy policy.

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Talk to Chris
and get your
personalised
offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand
your goals.

2. Free account-audit incl. custom-tailored strategy plan.

3. Bespoke proposal detailing the launch strategy.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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