Checklist
Holiday Season 2024: Actionable tricks to drive profits this Peak Season
Get your campaigns live as early as October, and plan for rolling promotions that stretch beyond just Black Friday. Black Week? Think Black Quarter.
Don't fall into the ROAS trap! Instead, focus on metrics that align with your business goals like Customer Lifetime Value and Basket Margin.
Segment products by profitability, seasonality, and customer intent. Why waste ad spend on low-margin items when your bestsellers can drive higher profit?
Integrating your customer and sales data with Performance Max (PMax) is a must. Ensure your campaigns are feeding the algorithm with the right signals to hit your strategic goals.
Black Friday is no longer the ‘big day.’ Treat it as part of a broader seasonal campaign, ensuring you adjust your strategy week by week.
This year is a challenging one for online retailers—global competition is fierce, and inflation isn’t helping. But don’t worry, we’ve got your back!
How to use competitor data and seasonal consumer trends to set competitive prices without sacrificing profitability.
Tips on how to identify high-potential items in your inventory with multi-dimensional product segmentation
How to reach better profitability by setting ROAS targets that align with your critical business goals.
Do you want to make sure that you are ready-ready for the holiday season? We've created a Holiday Checklist that covers everything from budget allocation to customer engagement tasks that are required to reach the best results in Q4. Download the checklist below and stay ahead of the game.
At Smarter Ecommerce (smec), we specialize in helping retailers like you harness the power of Google Ads and Performance Max with our AI-powered software and Expert Services. With over 17 years of experience and lots of success stories under our belt, we provide tailored, data-driven solutions that drive profitability during peak, normal, and low seasons.
