E-Books

The right strategy can make all the difference

Maximise your Black Friday sales with strong marketing strategies & tactics

  • Use 10 effective marketing strategies to boost Black Friday sales
  • Apply strong Google Shopping, Search and Microsoft Advertising tactics and strategies for better performance results
  • Benefit from effective action plans and approaches for Google Analytics and Programmatic Advertising to outpace your competition
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The ultimate guide to text ad automation

  • Understand the arising challenges in paid search marketing to reach better performance results while reducing workload
  • Unlock growth potential by combining advanced marketing approaches with innovative technology to manage and maintain efficient campaign distribution
  • Know how to optimise search engine marketing with the right automation tools that boost business growth across verticals and markets
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Optimising for profit to achieve sustainable growth

  • Understand how to maximise your profits and grow your business in a sustainable way by combining data, automation and expertise
  • Learn how to scale your paid search initiatives efficiently and factor in margin data to optimise for profit
  • See how Dutch based specialist interior retailer Flinders and others successfully applied margin-based bidding to reach new heights in Google Shopping
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How retailers reach global success by using paid search automation

  • Understand how to utilize paid search automation to expand globally and push through local competition
  • Learn how UK specialist outdoor retailer Mountain Warehouse and others successfully entered new markets with Google Shopping
  • Read up on how to find and apply the right bidding strategies for every new target country with a big product catalogue
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A PPC Manager’s Automation Guide to Google Shopping

  • Learn how to become the strategic hub driving the heart of online expansion in your company.
  • Understand the pros and cons of Google’s in-house automation (Smart Shopping).
  • Access a checklist to help you choose the best PPC automation tools for your company.
  • Learn about the characteristics and features of the top Google Shopping automation solutions.
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Expansion starts with the right strategy