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Best practices from the PPC experts at smec

The right strategy can make all the difference

Talks and Presentations

Benchmarks & Best Practices: Insights from 500+ Google Ads accounts

In his session at the SMX Munich on April 2, Christian presented a thorough and detailed report of the current status of paid search, taking you inside specific accounts and showing you real-world examples of what works and what’s really going on with Google Ads in 2019. The report is based on aggregated and analyzed PPC data for a guided tour of critical metrics and unseen trends – a ton of data, reduced to only the sharpest insights.

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Winning Google Shopping on Mobile

In this talk you will learn:

  • Why you should start optimizing for mobile today
  • What is the best use for device modifiers and how you can enhance them
  • How to lower the effort of manual optimization and bid adjustments
  • Why data driven decisions are important for any optimization
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Become A Google Shopping Ninja

In this talk you will learn:

  • How a granular product structure gives marketers more possibilities to optimize their bids
  • How reporting features and custom labels can be used to gain more insights about the campaign performance
  • How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level
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E-books

A PPC Manager’s Automation Guide to Google Shopping

  • Learn how to become the strategic hub driving the heart of online expansion in your company.
  • Understand the pros and cons of Google’s in-house automation (Smart Shopping).
  • Access a checklist to help you choose the best PPC automation tools for your company.
  • Learn about the characteristics and features of the top Google Shopping automation solutions.
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