Best practices from the PPC experts at smec

The right strategy can make all the difference

Talks and Presentations

Become a Google Shopping Ninja — 2017 Edition

In this talk you will learn:

  • How to create a granular, sku-level campaign structure
  • How to triple your campaigns for maximum device optimization
  • How to address individual queries using Implicit Query Sculpting
  • How to test your gut feelings using custom labels
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Winning Google Shopping on Mobile

In this talk you will learn:

  • Why you should start optimizing for mobile today
  • What is the best use for device modifiers and how you can enhance them
  • How to lower the effort of manual optimization and bid adjustments
  • Why data driven decisions are important for any optimization
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Become A Google Shopping Ninja

In this talk you will learn:

  • How a granular product structure gives marketers more possibilities to optimize their bids
  • How reporting features and custom labels can be used to gain more insights about the campaign performance
  • How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level
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Whitepapers and E-books

Split Testing with Google Shopping

Split testing is often considered an essential component of assessing online marketing efforts

  • Which types of split testing are there for Google Shopping?
  • What are the advantages and disadvantages of each test?
  • How can I be sure that my split test will give valid, meaningful results?
  • Which tests provide reliable, objective conclusions?
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E-book PPC Adventures

Welcome to the Google Shopping Island! In this E-book, you can follow Daisy on her way to become a Google Shopping expert. Together with her, you will get through the E-commerce jungle, find out which bidding strategies you can use, how to analyze Google Shopping campaigns and much more. Join the journey!

  • AdWords Fundamentals and Shopping Advertising Exam
  • Google Shopping, E-commerce and PPC basics
  • Best practices and common E-commerce mistakes
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Customer Onboarding

Whoop! Setup

The Whoop! Wizard is a powerful part of our application. It walks you through the steps of launching a new, granular Shopping campaign. Along the way, our Customer Succes Managers offer tips and recommendations — the basis for a successful start with Whoop!

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