When you think you know it all

Think again

Talks and Presentations

Become a Google Shopping Ninja — 2017 Edition

In this talk you will learn:

  • How to create a granular, sku-level campaign structure
  • How to triple your campaigns for maximum device optimization
  • How to address individual queries using Implicit Query Sculpting
  • How to test your gut feelings using custom labels
Download Presentation

Winning Google Shopping on Mobile

In this talk you will learn:

  • Why you should start optimizing for mobile today
  • What is the best use for device modifiers and how you can enhance them
  • How to lower the effort of manual optimization and bid adjustments
  • Why data driven decisions are important for any optimization
Download Presentation

Become A Google Shopping Ninja

In this talk you will learn:

  • How a granular product structure gives marketers more possibilities to optimize their bids
  • How reporting features and custom labels can be used to gain more insights about the campaign performance
  • How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level
Watch Video

Whitepapers and Ebooks

Split Testing with Google Shopping

Split testing is often considered an essential component of assessing online marketing efforts

  • Which types of split testing are there for Google Shopping?
  • What are the advantages and disadvantages of each test?
  • How can I be sure that my split test will give valid, meaningful results?
  • Which tests provide reliable, objective conclusions?
Download Whitepaper

Ebook PPC Adventures

Welcome to the Google Shopping Island! In this Ebook, you can follow Daisy on her way to become a Google Shopping expert. Together with her, you will get through the E-commerce jungle, find out which bidding strategies you can use, how to analyze Google Shopping campaigns and much more. Join the journey!

  • AdWords Fundamentals and Shopping Advertising Exam
  • Google Shopping, E-commerce and PPC basics
  • Best practices and common E-commerce mistakes
Download eBook

Boost Your Google Shopping Performance Today

Whoop! will create a new shopping campaign for you

BECOME A GOOGLE ADWORDS EXPERT!