International Expansion

Global expansion is an important growth strategy for online retailers and paid search is essential for an impactful market entry. To achieve international success, automation is the perfect lever to pull as it not only allows you to uplift efficiency but also enables you to scale your paid search initiatives in a sustainable way.

Read this eBook to:

• Understand how to utilize paid search automation to expand globally and push through local competition
• Learn how UK specialist outdoor retailer Mountain Warehouse and others successfully entered new markets with Google Shopping
• Read up on how to find and apply the right bidding strategies for every new target country with a big product catalogue

For online retailers, gaining a foothold on the international playing field is key to drive growth. By reading this eBook you’ll get insights on how to achieve this efficiently and successfully.