Get the max
from Performance Max
Google offers a new, goal-based campaign type that allows advertisers to run ads across the entire Google Ads inventory and helps them find more converting customers across channels.
However, one of the key arguments against switching to this campaign type is: even more limited control and transparency than with Smart Shopping.
In this guide we will cover our approach to help you navigate PMax with more precision:
- How to bring in relevant business data and customise goals?
- What is campaign clustering and product segmentation? Why is it important?
- Which role does automation play in this approach?
Help yourself to this free guide and start enhancing your Performance Max campaigns, today!