A channel on the rise
Programmatic advertising refers to the automated buying and selling of digital media.
Investments in programmatic ads are on the rise: 60% from 2020 to 2022. Not only is it growing now, it is likely to keep improving.
With programmatic ads and granular targeting, you can reach your desired target audience effectively, showcasing your brand and offering through excellent display, video or audio- creatives.
In this eBook, you will learn:
- What is programmatic advertising and its advantages
- What are dynamic creatives?
- How a major sports retailer achieved a 47% increase in conversions using programmatic ads
- An introduction to Programmatic Ad Automation
Help yourself to this free eBook and learn how to elevate your digital advertising strategy.