Split Testing with Google Shopping

Split testing is often considered an essential component of assessing online marketing efforts

Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation, or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise the risk is very high that the results will be misleading or false. That said, there are a few split testing methods that can give insights into your Google Shopping efforts.

  • Which types of split testing are there for Google Shopping?
  • What are the advantages and disadvantages of each test?
  • How can I be sure that my split test will give valid, meaningful results?
  • Which tests provide reliable, objective conclusions?