Mobile is already the #1 device for Google Shopping ads: over 60% of the whole Google Shopping traffic is generated by mobile. Google actively fuels this trend with many different formats and layouts for mobile devices. But there are also downsides: because of the different CPCs on different devices, your costs might explode and your ROAS drops for certain devices. The question is: how can you optimize Google Shopping campaigns to make the most out of mobile and avoid these pitfalls?
In this talk you will learn:
- Why you should start optimizing for mobile today
- What is the best use for device modifiers and how you can enhance them
- How to lower the effort of manual optimization and bid adjustments
- Why data driven decisions are important for any optimization