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Winning Google Shopping on Mobile

How to make your products stand out with device modifiers

Mobile is already the #1 device for Google Shopping ads: over 60% of the whole Google Shopping traffic is generated by mobile. Google actively fuels this trend with many different formats and layouts for mobile devices. But there are also downsides: because of the different CPCs on different devices, your costs might explode and your ROAS drops for certain devices. The question is: how can you optimize Google Shopping campaigns to make the most out of mobile and avoid these pitfalls?

In this talk you will learn:

  • Why you should start optimizing for mobile today
  • What is the best use for device modifiers and how you can enhance them
  • How to lower the effort of manual optimization and bid adjustments
  • Why data driven decisions are important for any optimization