Unlock new
revenue streams with
Microsoft Advertising

Attract new customers at lower costs and reach your
revenue targets more efficiently.

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Trusted by more than 360 leading ecommerce brands

Client Mountain Warehouse logo
Buy it direct logo
RS logo
client Allbeauty logo

Snipes logo
Client Intersport logo
Franklin Sports Logo
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Don’t miss out on millions of
online shoppers worldwide

Not every user can be reached through Google. The Microsoft Search Network has a market share of 38.1% and 24.3% of the desktop search market in the US and the UK respectively. Don't miss out on this potential.

Not only is the Microsoft network characterised by less competition, you can also reach more mature audiences with greater spending power. Moreover, Bing search is a great channel to reach business customers in a B2B environment.

Microsoft makes sure to protect your image by placing ads in a brand-safe environment, while also complying with data protection laws.

Marketing starts with your customers and where you can reach them. Does your current setup allow you to reach users on Edge, Ecosia, Bing, their favourite apps, LinkedIn or Netflix?

Success stories that speak for themselves.
Let’s write yours together.

Grow your business beyond Google

Increase your reach

  • Reach consumers that fit your target audience with superior targeting options in 131 markets worldwide.
  • Target privacy-sensitive or eco-conscious users on DuckDuckGo and Ecosia.
  • Place your products in front of business professionals via LinkedIn targeting.

Improve your ROI

  • Attract online shoppers with a high purchasing power and purchase likelihood.
  • Take advantage of lower CPCs and weaker competition compared to Google.
  • Improve your acquisition costs and achieve higher incremental revenue.

Orchestrate your channels

  • Utilise both the Search and Audience Network to captivate target customers.
  • From Shopping and Search to Display and Native, we can help you find the right campaign type to realise your goals.
  • Harness synergies across Google and Microsoft for maximum return.

We assist you in accomplishing your objectives

Account optimization & management

We serve as an addition to your internal team, offering certified account management that aligns with your business objectives. Our account managers handle the setup, optimization & management of your campaigns, with the ultimate goal of converting your target audience through effective advertising.

Exclusive Microsoft tips & beta programs

Being a leading Elite Partner has its advantages. Our strong relationship with Microsoft enables us to swiftly resolve any account problems for our clients. With us, you get exclusive access to Microsoft Ads pilot and beta programs as well as learning materials, best practices, whitelists and tips for better account optimization.

Testing &
experimentation

To ensure your success as an advertiser in a dynamic & evolving online environment, we run different tests like structure testing, geo-split testing, campaign type testing, and more. Tests allow us to identify areas for improvement, make data-driven decisions to stay ahead of the competition & achieve your business goals.

Better Microsoft campaigns start with the right insights

Google Analytics 4
Setup & Service

Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.

Competition
and Price Insights

Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.

Custom
Performance Reports

Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.

Microsoft Retail Partner
of the year 2022
Microsoft Advertising
Elite Partner

Why smec?

Our account management capabilities are designed not only to improve the performance of your campaigns but also to free up your time and resources for more strategic tasks.

Working with over 360 online retailers from a variety of industries and countries allows us to quickly gather unique data insights and best practices to give you a competitive advantage.

We are proud to have been awarded Microsoft's Retail Partner of the year 2022 for continuously outperforming market benchmarks.

Grow your business with
Microsoft advertising

We take your privacy seriously.
Read our privacy policy.

Talk to one of
our ecommerce
experts and
get your
personalised
offer!

You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Detailed solution playbook presentation including a custom-tailored strategy plan.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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Free PMax Account Audit

Get a free account audit with our Performance Max insights tool

Are your PMax campaigns working?

Evaluate the performance of your PMax campaigns & discover your uplift potential.

Are your PMax campaigns working?

Get a free account audit with our Performance Max insights tool


Evaluate the performance of your PMax campaigns & discover your uplift potential.

  • Understand your longtail & don't rely only on just a handful of products to drive your revenue.
  • Check your budget efficiency & spend your money
    where it matters.
  • See if your products are over or under delivering
    on your ROAS goals.