Webinar
The State of Performance Max: New Insights into the Power & Pitfalls of PMax
Not every user can be reached through Google. The Microsoft Search Network has a market share of 38.1% and 24.3% of the desktop search market in the US and the UK respectively. Don't miss out on this potential.
Not only is the Microsoft network characterised by less competition, you can also reach more mature audiences with greater spending power. Moreover, Bing search is a great channel to reach business customers in a B2B environment.
Microsoft makes sure to protect your image by placing ads in a brand-safe environment, while also complying with data protection laws.
Marketing starts with your customers and where you can reach them. Does your current setup allow you to reach users on Edge, Ecosia, Bing, their favourite apps, LinkedIn or Netflix?
“Rolling out Microsoft Ads in the French market helped us generate a ROAS of 500% . While the search volume is still lower than in Google Ads, there is no denying that Microsoft Ads has unlocked a solid additional revenue stream for us. The effort associated with running Microsoft Ads is also limited as we've been able to rely on the service and know-how of smec since day 1.”
“smec’s commitment to our success shows in everything they do. They have become a true extension of our in-house team and continuously help us to get the most out of our Microsoft Ads account. Over the last 12 months we were able to increase the number of clicks in Shopping and Search by +53.71% which lead to 31.85% more orders and an increase in the AOV of +14.69%. This is a significant achievement and one that we couldn't have accomplished without smec's guidance and support.”
“The smec team supports us in trying out new ad channels and makes sure that our cost-revenue-ratio stays strong even when market conditions are rough. In Microsoft Ads, for instance, we managed to increase our revenue by 8.87% over the course of one year, while costs were reduced by 43.9%. We greatly appreciate the expertise and commitment of smec and look forward to growing our accounts and collaboration even further.”
“smec helps us to optimise our channel mix and to get the full potential out of our Microsoft Ads account. Through the effective use of our budget, they've been able to exceed our revenue targets and optimise our ROAS. In addition to the strong performance, we value the open communication and the regular exchange with our account team as they've gone above and beyond to solve our problems and keep us up-to-date at all times.”
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We serve as an addition to your internal team, offering certified account management that aligns with your business objectives. Our account managers handle the setup, optimization & management of your campaigns, with the ultimate goal of converting your target audience through effective advertising.
Being a leading Elite Partner has its advantages. Our strong relationship with Microsoft enables us to swiftly resolve any account problems for our clients. With us, you get exclusive access to Microsoft Ads pilot and beta programs as well as learning materials, best practices, whitelists and tips for better account optimization.
To ensure your success as an advertiser in a dynamic & evolving online environment, we run different tests like structure testing, geo-split testing, campaign type testing, and more. Tests allow us to identify areas for improvement, make data-driven decisions to stay ahead of the competition & achieve your business goals.
Take advantage of our expertise in optimizing GA-setups for online retailers and improve your tracking capabilities. Our certified experts will prepare you for the end of Universal Analytics.
Analyze competitors, monitor market prices, and strategically allocate your budget to products that are highly competitive. Stop spending money on items that don’t sell.
Go beyond standard reports: Track your KPIs across ad channels, dive deeper to detect hidden potentials and derive concrete actions to optimise your advertising strategy.
Our account management capabilities are designed not only to improve the performance of your campaigns but also to free up your time and resources for more strategic tasks.
Working with over 360 online retailers from a variety of industries and countries allows us to quickly gather unique data insights and best practices to give you a competitive advantage.
We are proud to have been awarded Microsoft's Retail Partner of the year 2022 for continuously outperforming market benchmarks.
1. Kick-off call to better understand your challenges & business objectives.
2. Detailed solution playbook presentation including a custom-tailored strategy plan.
3.
Personalised offer
including a proposal on how to
get started.
