PMax Reporting
is finally here
Google’s Performance Max just got a transparency upgrade, but how do you actually use it to your full advantage?
Webinar with Mike Ryan
Register now
Your crash course on PMax transparency
Performance Max has long frustrated PPC marketers with hidden data and limited control. But new reports like Search Term Insights, Channel Performance data, and fresh control levers (hello, negative keywords and placement exclusions!) are finally giving advertisers a fighting chance.
In this webinar, Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce, will unpack what these features really do, where they fall short, and how you can use scripts and exports to make these updates work for your campaigns — just in time for Black Friday planning.
Unlock PMax’s new power tool
These aren’t just shiny new vanity features! They’re Google’s most powerful tools yet, when used the right way, that is. Mike will show you exactly how to make sense of Google’s updates so you can stop wasting budget and start steering PMax towards your ultimate business goals.
Search Term data: Understand the difference between Search Term Insights and the Search Term Report, and gain clarity on how the new match type behaves.
Channel transparency: Dive into the new Channel Performance report covering placements, types, and network-level insights, and learn how to interpret these metrics for smarter decisions.
New control levers: Discover how to effectively use negative keywords, search themes, placement exclusions, asset exclusions, and device or demographic modifiers to steer your campaigns more powerful and effectively.
Script & export hacks: Learn how to automate your analysis with scripts and exports, turning complex data into actionable insights without drowning in spreadsheets.
Peak Season planning: Leverage these new features to plan and optimize for Black Friday 2025 and set your campaigns up for success during peak season 2025.
TL;DR: This is your ultimate opportunity to take full control of PMax before the busiest time of the year with clear strategies grounded in real-world experience.