3 years of Performance Max:
State of PMax 2025
Join top-tier PPC experts to unpack the most comprehensive Performance Max analysis of 2025: real trends, raw opinions, and tactical moves
Webinar with Mike Ryan, Navah Hopkins, and Greg Finn
Register now
A data-backed
deep dive
Google's Performance Max turned three — and like any toddler, it’s still throwing tantrums, learning new tricks, and occasionally drawing on the walls with your ad budget. Yet, it has matured into the most dominant force within the Google Ads ecosystem — like it or not.
To reflect on this progress, we have prepared a State of PMax 2025 report based on 4000+ campaigns and real advertiser outcomes. In the webinar though, Mike Ryan, our Head of Ecommerce Insights, together with top paid marketing experts Navah Hopkins and Greg Finn, will dissect the report and provide data-grounded facts, practical insights and spicy opinions on the present and future of PMax for ecommerce.
Join 3 of the most influential
PPC experts of 2025
Real-world PMax performance
This webinar is your chance to see what’s actually going on under the PMax hood. The top-tier PPC experts will discuss key findings adoption, feature developments, and today’s most effective tactics. We’re talking hard data, sharp takes, and real strategies to help you stop guessing and start steering.
We’ll unpack the good, the bad, and the “are you serious?” moments from PMax’s third year in action:
Performance Data: What the latest data says about PMax adoption, cost share, and its role vs. Shopping and Search
Feature Watch: How PMax has evolved with new reporting and control options that address early concerns
Asset & Setup Tips: How to improve traffic quality in PMax using negative keywords, placement exclusions, and brand exclusions
Campaign Trends: How PMax impacts DSA and what’s next with emerging formats like Search Max
Expert Predictions: Why “PMaxification” is more than a trend—and what it means for the future of digital advertising
Register for a candid walkthrough of the findings from our State of PMax 2025 report and join our debate about the Google’s omnipresent yet controversial technology.