Automate Routines & Enhance Performance
Scripts to programmatically control your PPC processes
Google Ads Scripts
Want to understand how search terms report changes affect your account?
The “Search Query Illuminator” – Google Ads script – helps you understand the scope and impact of the search terms report updates which came into force in September 2020. By running it on your Google Ads account, you gain more clarity about how many customers and/or how much costs you can actually attribute to unknown search queries.
Ready to learn more about your long tail and non-converters?
The “Budget Eater” script evaluates the long tail and non-converters. Just add the script to your Google Ads account and get results. The code won’t change anything in your Google Ads campaigns, it just analyzes your existing data and provides you with an automatic evaluation.
Want to mine your top performing Google Shopping queries?
The “Shopping Explorer” script does not only filter Google Shopping queries by target country, ROAS and conversion criteria but also highlights which products (titles and URLs) converted based on these search terms. The output is saved into a spreadsheet and can then be used as a source for other scripts — like our text ad and sitelink builder scripts.
Wondering how to build text ads from spreadsheet data?
Close the automation circle by building text ads from the hidden gems that are your Google Shopping queries. The “Text Ad Builder” script generates text ads based on a external spreadsheet data. We strongly suggest utilizing the “Shopping Explorer” data to generate keywords and ad text that reflect successful search queries.
Want to enhance your text ads with auto-generated sitelinks?
Help users navigate and boost your performance. The “Sitelink Builder” script automatically generates sitelinks using external spreadsheet data. The ideal solution: generating sitelinks that lead to high converting products. Using this script, new sitelinks will automatically be added to the ad groups in your pre-selected text ad campaign.
Microsoft Advertising Scripts
Ready to learn more about your Microsoft Advertising long tail and non-converters?
The “Budget Eater” script evaluates the long tail and non-converters. Just add the script to your Microsoft Advertising account and get results. The code won’t change anything in your Microsoft Advertising campaigns, it just analyzes your existing data and provides you with an automatic evaluation.
