Digital Momentum – The Retail Growth Podcast with Mike Ryan
Conversational interviews with leaders in digital marketing, digital transformation, and ecommerce growth.
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Find episodes
Digital Momentum – The Retail Growth Podcast with Mike Ryan
Conversational interviews with leaders in digital marketing, digital transformation, and ecommerce growth.

Automate Routines & Enhance Performance

Scripts to programmatically control your PPC processes

Google Ads Scripts

Search Query Illuminator smec scripts logo label

Want to understand how search terms report changes affect your account?

The “Search Query Illuminator” – Google Ads script – helps you understand the scope and impact of the search terms report updates which came into force in September 2020. By running it on your Google Ads account, you gain more clarity about how many customers and/or how much costs you can actually attribute to unknown search queries.

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Budget Eater smec scripts logo label

Ready to learn more about your long tail and non-converters?

The “Budget Eater” script evaluates the long tail and non-converters. Just add the script to your Google Ads account and get results. The code won’t change anything in your Google Ads campaigns, it just analyzes your existing data and provides you with an automatic evaluation.

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Shopping Explorer smec scripts logo label

Want to mine your top performing Google Shopping queries?

The “Shopping Explorer” script does not only filter Google Shopping queries by target country, ROAS and conversion criteria but also highlights which products (titles and URLs) converted based on these search terms. The output is saved into a spreadsheet and can then be used as a source for other scripts — like our text ad and sitelink builder scripts.

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Text Ad Builder smec scripts logo label

Wondering how to build text ads from spreadsheet data?

Close the automation circle by building text ads from the hidden gems that are your Google Shopping queries. The “Text Ad Builder” script generates text ads based on a external spreadsheet data. We strongly suggest utilizing the “Shopping Explorer” data to generate keywords and ad text that reflect successful search queries.

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Microsoft Advertising Scripts

MS Ads Budget Eater smec scripts logo label

Ready to learn more about your Microsoft Advertising long tail and non-converters?

The “Budget Eater” script evaluates the long tail and non-converters. Just add the script to your Microsoft Advertising account and get results. The code won’t change anything in your Microsoft Advertising campaigns, it just analyzes your existing data and provides you with an automatic evaluation.

Get Script