PPC campaigns tailored to your ecommerce goals

Take control of your campaigns and drive profitable ecommerce growth with AI and a team of PPC experts.

smec software for pmax and automation icon of pla icon of business rules for performant campaigns icon of goals for successful google & microsoft campaigns

Trusted by more than 360 leading ecommerce brands

Client Decathlon logo
THG group brand shop LF logo
RS logo
Buy it direct logo

Client Mountain Warehouse logo
MyProtein logo
client Allbeauty logo

The best of both worlds for your ecommerce success

We are not an agency, we are a software company backed by PPC experts in ecommerce.

smart software illustration
smart people illustration
background illustration

Smart Software

Our software gives you full control over your paid search strategy by aligning campaigns with your business goals. AI-driven optimization ensures your budget is spent where it matters most, automation reduces manual work, and actionable insights help you make better decisions.

Smart People

With over 17 years of PPC experience, we work closely with you to enhance your in-house expertise. Gain practical knowledge, avoid costly mistakes and benefit from proven strategies. With a direct line to Google & Microsoft, we give you peace of mind and a competitive edge.

smart software illustration

Smart Software

Our software gives you full control over your paid search strategy by aligning campaigns with your business goals. AI-driven optimization ensures your budget is spent where it matters most, automation reduces manual work, and actionable insights help you make better decisions.

smart people illustration

Smart People

With over 17 years of PPC experience, we work closely with you to enhance your in-house expertise. Gain practical knowledge, avoid costly mistakes and benefit from proven strategies. With a direct line to Google & Microsoft, we give you peace of mind and a competitive edge.

Smarter PPC for more impactful results

Driven by your goals, fuelled by your data, powered by AI.

Better ads need clear goals. Our software enables you to bring your business objectives to the forefront of your ad strategy. Revenue, profit, AOV, you name it. This way you ensure the best results from your campaigns right from the start.

smec solutions illustration

Your data is the key to better campaign performance. Whether it’s brand, price, margins or return rates, our flexible approach integrates first-, second-, and third-party data to help you create highly targeted campaign structures that align with your business objectives.

smec solutions illustration

React fast to market changes while saving time. Our software keeps your campaigns up to date by dynamically adjusting tROAS, budgets, and product allocations. Plus, predictive AI dynamically optimizes performance across all campaigns, driving efficiency and better results — even when you're away.

smec solutions illustration

Stop switching tabs. Remove the guesswork and understand what works for your business. Our dashboard provides actionable insights across Google and Microsoft campaigns, from product-level performance to top-line metrics. Get clarity, refine strategies, and improve results instantly.

smec solutions illustration

You’re never alone with your ads. Unless you choose to be. Our experts are here to help with experiments, optimize campaigns, and refine strategies for the fastest and most secure value realization from your campaigns.

smec solutions illustration

Read more about our clients’ achievements

Are you ready to make your
PPC campaigns work harder for your business?

What
leading online retailers
value about us

Real business
results

To make a real impact on your business, our solution prioritises your business goals, making them the central focus of your paid search strategy - so you truly get what you aim for.

Fast and
secure ROI

We blend our in-house software with the experience of our PPC experts, armed with data-based insights from the world’s top online retailers, to ensure fast and secure time to value.

More
control

Our solution enables you to regain control of your paid search campaigns by feeding ad platforms with superior data inputs, giving you the power to influence how your ads drive tangible business results.

Better use
of resources

We empower in-house marketing teams to effortlessly handle large product catalogs by automating time-consuming tasks, helping you to overcome resource bottlenecks and increase productivity.

“With the combination of smec’s proprietary tools and expertise, they’ve helped us elevate the impact Google has on our bottom line. Leaning into automation whilst preserving granularity and control has been critical to driving incrementality and profitability for our ecommerce business.”

Matthew Strelitz

Director of Performance Marketing,
Miami HEAT

Hear what
our clients say

550M

professionally
managed ad spend

5bn

annual revenue
generated for clients

360+

ecommerce
clients

49

countries
we’re active in

Don’t just be different. Be smarter.

Your competitive advantage starts with the right solution.