We are not an agency, we are a software company backed by PPC experts in ecommerce.
Our software gives you full control over your paid search strategy by aligning campaigns with your business goals. AI-driven optimization ensures your budget is spent where it matters most, automation reduces manual work, and actionable insights help you make better decisions.
With over 17 years of PPC experience, we work closely with you to enhance your in-house expertise. Gain practical knowledge, avoid costly mistakes and benefit from proven strategies. With a direct line to Google & Microsoft, we give you peace of mind and a competitive edge.
Our software gives you full control over your paid search strategy by aligning campaigns with your business goals. AI-driven optimization ensures your budget is spent where it matters most, automation reduces manual work, and actionable insights help you make better decisions.
With over 17 years of PPC experience, we work closely with you to enhance your in-house expertise. Gain practical knowledge, avoid costly mistakes and benefit from proven strategies. With a direct line to Google & Microsoft, we give you peace of mind and a competitive edge.
Driven by your goals, fuelled by your data, powered by AI.
Better ads need clear goals. Our software enables you to bring your business objectives to the forefront of your ad strategy. Revenue, profit, AOV, you name it. This way you ensure the best results from your campaigns right from the start.
Your data is the key to better campaign performance. Whether it’s brand, price, margins or return rates, our flexible approach integrates first-, second-, and third-party data to help you create highly targeted campaign structures that align with your business objectives.
React fast to market changes while saving time. Our software keeps your campaigns up to date by dynamically adjusting tROAS, budgets, and product allocations. Plus, predictive AI dynamically optimizes performance across all campaigns, driving efficiency and better results — even when you're away.
Stop switching tabs. Remove the guesswork and understand what works for your business. Our dashboard provides actionable insights across Google and Microsoft campaigns, from product-level performance to top-line metrics. Get clarity, refine strategies, and improve results instantly.
You’re never alone with your ads. Unless you choose to be. Our experts are here to help with experiments, optimize campaigns, and refine strategies for the fastest and most secure value realization from your campaigns.
To make a real impact on your business, our solution prioritises your business goals, making them the central focus of your paid search strategy - so you truly get what you aim for.
We blend our in-house software with the experience of our PPC experts, armed with data-based insights from the world’s top online retailers, to ensure fast and secure time to value.
Our solution enables you to regain control of your paid search campaigns by feeding ad platforms with superior data inputs, giving you the power to influence how your ads drive tangible business results.
We empower in-house marketing teams to effortlessly handle large product catalogs by automating time-consuming tasks, helping you to overcome resource bottlenecks and increase productivity.
“With the combination of smec’s proprietary tools and expertise, they’ve helped us elevate the impact Google has on our bottom line. Leaning into automation whilst preserving granularity and control has been critical to driving incrementality and profitability for our ecommerce business.”