Search Query
Illuminator Script

Learn more about how unknown search queries impact your KPIs

Want to understand how search terms report changes affect your account?

The Search Query Illuminator – Google Ads script – helps you understand the scope and impact of the search terms report updates which came into force in September 2020. By running it on your Google Ads account, you gain more clarity about how many customers and/or how much costs you can actually attribute to unknown search queries. It reads metrics such as impressions, clicks, conversions and costs from your Google Ads account, compares them and outputs the result in the form of charts – easy for you to interpret. Why not give it a go?

You can find a detailed description of the Search Query Illuminator and a step-by-step guide on how to run it in our blog article:

Google Ads script: How to illuminate the unknown of the search terms report update

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