Monthly market pulse
June 2026 Google Ads Market Benchmarks:
Highlighting the biggest KPI shift in the market.
The biggest movers
Highlighting the biggest KPI shift in the market last month.
Metric & Trend | Context |
|---|---|
Search CPC: 0.46€ | After holding almost flat for nearly a year, Search CPC has started to climb, rising from 0.43€ to 0.46€. The shift is notable given the context: following a turbulent year of surging PMax and Shopping CPCs, those channels now appear to be calming down—just as Search picks up the slack. |
Amazon Shopping Impr. Share: 43% | Amazon is ramping up its median Shopping impression share, climbing from 38% to 43% in a single month. The timing is telling: the surge comes as major Chinese competitors brace for the EU tariffs taking effect July 1st. |
Search Conversion Rate: 5% | Search conversion rates continue to gravitate around the 5% mark, down from roughly 6.2% a year ago. This year-over-year downtrend set in at the start of 2026 and has held steady since, marking a clear step down from last year's levels. |
Amazon is tightening its grip on Shopping in June, with median impr. share jumping from 38% to 43%*. | Source: Google Ads Benchmarks by smec
* Note: Final-week data for June is not yet completely available in Auction Insights.
Industry watch
June 2026 Cost-per-click (CPC) trends per industry (Median data, Month-over-Month)
Electronics: +13.7% Health / Beauty: +5.6% DIY / Powertools: -2.2%