Get ready for
the future of Analytics

Google Analytics 4 is due to replace Universal Analytics next year. That seems like a long time away, but given that Analytics is an integral & crucial part of many retailers’ reporting, the time to start preparing for the switch is NOW!

Watch the webinar recording above where our Analytics experts and a special guest from Google covered everything you need to know about the transition:

• What impact will the sunset of Universal Analytics have and when exactly will it happen?
• What are your options going forward?
• What has changed compared to UA?
• How can you as an online retailer set up Google Analytics 4 properly?
• Retail data use cases (remarketing audiences, etc.)
• Outlook by Google (roadmap & upcoming functionalities)

This webinar is for you if:

• You need a solid data basis for your analytics tool
• You want to know how to get the most out of Google Analytics 4
• You want to know the upcoming features of GA4 directly from Google

You can find the smec presentation from this webinar here:

The Future of Google Analytics - Your checklist for a smooth transition

Speakers

Phillip
Ivellio-Vellin

Analytics Specialist
smec

Tim
Jeggle

Platforms Account Manager
Google