Ruling Performance Max:

One thing is non-negotiable: Performance Max requires online retailers to come up with strong strategies to guide your campaigns with supportive data. More than ever before, you need to know exactly which data you can use and how.

In our webinar on July 14, Google Shopping expert & podcast host Mike Ryan shared exclusive insights into our approach to PMax, including best practices we’ve implemented together with our retail clients.

He covers:

• Implications of PMax for online retailers
• Our Enhanced Pmax approach – advanced optimisation for online retailers
• Learnings & outlook

This webinar is for you if:

• You make strategic decisions regarding (online) marketing campaigns
• You manage online marketing channels, especially Google Shopping
• You are in charge of (online) marketing budget at an online retailer or brand

For our German speaking audience, we provide a recording in German with Christian Scharmüller (Chief Client Officer at smec):

For our French speaking audience, we provide a recording in French with Cedric Stucki (General Manager France at smec):

Speakers

Mike
Ryan

Portfolio Strategist
smec