We manage
Google Ads for ecommerce

We don’t just run ads; we help you master Google Ads. With our software & team, we’ll turn your ad spend into business growth and teach you along the way.

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Trusted by more than 360 leading ecommerce brands

Client Decathlon logo
THG group brand shop LF logo
RS logo
Buy it direct logo

Client Mountain Warehouse logo
MyProtein logo
client Allbeauty logo

Why digital marketers love our Google Ads solution

It optimizes every €
for maximum ROI

Whether you're working with a tight budget or aiming to maximize efficiency, our software ensures you get the most out of every Euro in your Google Ads.

Provides full control
over ads

Our solution puts you in charge of performance by using your business data and insights. Optimize campaigns in line with your goals to ensure Google Ads delivers exactly what you need.

Takes the pain out
of repetitive tasks

We save you time by automating tasks like data pulling, product segmentation, campaign setup & bid adjustments, letting you focus on strategy while our software handles the details that slow you down.

+39%

revenue for
LOOKFANTASTIC

+522%

revenue for
Myprotein

+42%

revenue for
CultBeauty

Learn about THG’s stunning revenue growth!

Case Study

How we help you succeed

What’s
holding you back

Illustration of smec solution capability

Your goals,
our roadmap

First, we align on what you want to achieve, whether that’s profit, revenue growth, or boosting specific products. Your goals drive every decision our software makes.

Get clarity
on your data

Uncover details like channel distribution in PMax and identify gaps in asset group and product performance. Our approach ensures you understand not just the data, but how to align it with your business goals.

Find
the opportunities

Through our onboarding and deep account analysis, we pinpoint the weak spots in your Google Ads setup. Whether it’s strategy gaps or operational errors, we give you clear steps to fix them.

The best opportunities for growth

Put your data to work

Using the insights we’ve gathered, we organize your data and align it with your business goals. This way, when we score products, it’s all strategically targeted to get the most from your campaigns.

Score what matters

Our software analyzes and scores your products daily based on their goal contribution potential. From here, you can create campaigns that prioritize high-impact items and set budgets and tROAS that align with your strategic KPIs.

You’re in the driver’s seat

Customize your campaign structure by adjusting product scores, defining product goals, or manually assigning products to campaigns if needed. All aligned with your business objectives.

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Multiple signals help formulate dynamic product scores for your inventory.

Efficient, goal-focused actions

Daily data-driven adjustments

Every day, our AI-powered scoring uses historical, business, and predictive data to evaluate products, ensuring your campaigns are constantly updated and in sync with your strategy.

Automated campaign control

Using the score, the software adapts your tROAS, budgets, and asset groups daily, using insights from 4,000+ campaigns to keep your strategies optimized and aligned with your goals.

Fine-tune & test with confidence

Our experts handle everything from tactical tweaks to strategic shifts, ensuring your campaigns stay on track. With smarter A/B testing setups, you’ll refine your strategies and see what truly drives results, all with our support every step of the way.

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Real-time campaign optimization at scale

Your strategy with insights that empower action

Stay in the know

Get more than what Google tells you with our insights and custom dashboards. See how your channels are performing and which products are making the biggest impact, so you can make smarter decisions and stay ahead of the game.

Proactive monitoring

We keep a close eye on your campaigns, checking everything from brand vs. non-brand results to long-tail product performance and asset group efficiency. With regular health checks, we make sure your strategy stays on track and perfectly aligned with your goals.

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Transparency with custom dashboards and insights into the "Black Box"

Hear
what our
clients
say

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Why we
make a difference

Control, clarity and results

Without smec

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Lack of control and transparency over ad performance and spending
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Campaigns misaligned with actual business goals, leading to wasted budget
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Time is wasted on manual campaign setup and adjustments
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Campaign management is reactive and often puts out fires
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Lack of PPC expertise in ecommerce resulting in costly mistakes

With smec

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Real-time custom dashboards provide full visibility and control
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Campaigns truly aligned with your business goals so you get what you aim for
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Automated workflows streamline setup, budgeting, and tROAS adjustments
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Proactive monitoring and recommendations ensuring stable results
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17+ years of PPC expertise in ecommerce, saving you time and headaches
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Lack of control and transparency over ad performance and spending
Without smec
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Real-time custom dashboards provide full visibility and control
With smec
cross icon
Campaigns misaligned with actual business goals, leading to wasted budget
Without smec
checkmark icon
Campaigns truly aligned with your business goals so you get what you aim for
With smec
cross icon
Time is wasted on manual campaign setup and adjustments
Without smec
checkmark icon
Automated workflows streamline setup, budgeting, and tROAS adjustments
With smec
cross icon
Campaign management is reactive and often puts out fires
Without smec
checkmark icon
Proactive monitoring and recommendations ensuring stable results
With smec
cross icon
Lack of PPC expertise in ecommerce resulting in costly mistakes
Without smec
checkmark icon
17+ years of PPC expertise in ecommerce, saving you time and headaches
With smec

Book a
demo
with smec

We take your privacy seriously.
Read our privacy policy.

We are a
perfect match if you:

  • checkmark icon
    You sell a wide range of products online and spend more than 20,000€ p.m. in Google Ads.
  • checkmark icon
    Want more control over where your ad spend goes—and need real-time insights to make it happen.
  • checkmark icon
    Are ready to let automation handle the busy work, so you can focus on the big picture.
  • checkmark icon
    Appreciate having a dedicated team that’s constantly optimizing based on your business goals and testing to keep you ahead.

Curious to see how it all works? Book a demo, and let’s show you what smec can do for your business.

Curious to see how it all works? Book a demo, and let’s show you what smec can do for your business.

You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand
your goals.

2. Free account-audit incl. custom-tailored strategy plan.

3. Bespoke proposal detailing the launch strategy.

550M

professionally
managed ad spend

5bn

annual revenue
generated for clients

360+

ecommerce
clients

49

countries
we’re active in

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Iman,
and start tackling your pains & challenges!

Book a call now
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