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Turn your inventory data into conversion-driving creatives

Strengthen your lower funnel with our inventory-driven
approach to programmatic advertising.

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Why digital marketers
love programmatic ad automation

Pushes products
that actually sell

Standard programmatic campaigns are mostly focused on awareness, not conversions. With programmatic ad automation you give more exposure to your products to drive conversions beyond Search and Shopping campaigns.

Does the tasks
you don’t like

Online retailers are reluctant to get started with programmatic because of the upfront cost of ad creation. With our solution, you can automatically generate feed-based & item-specific display ads for your products, saving you time and resources.

Places ads in front of
the right people

With Performance Max and Google Display, you have very limited targeting options and poor exposure. Use programmatic ad automation and benefit from advanced targeting and placement options to reach your future customers.

Client Mountain Warehouse logo
Buy it direct logo
RS logo
client Allbeauty logo

Snipes logo
Client Intersport logo
Franklin Sports Logo
Yves Rocher Logo

Inventory-driven creatives for high-performing ads

KPI-based
product selection

  • Select products you want to advertise based on unique performance criteria like conversions, ROAS, seasonality and more.
  • Generate custom feeds to push all relevant information into your ads.
  • Ensure the accuracy of your ads through regular data round-trips.

Dynamic generation
of creatives

  • Dynamically generate creatives based on the data points fetched from your feed (e.g. product name, image, etc.).
  • Ensure CI conformity by adjusting ads to your brand design and customize your call-to-action.
  • Check the quality of your ads and improve them for better performance.

Targeting and impact measurement

  • Target shoppers based on custom audiences, similar audiences, in-market audiences or 3rd party data.
  • Receive up-to-date data studio reports and personal performance checks by our experts.
  • Measure the effectiveness of your advertising by analysing click- and view-through-conversions.

Success stories that speak for themselves.
Let’s write yours together.

Winning more clients with a data-driven approach to programmatic advertising

“As an established player in the market of high-quality furniture, we are increasingly faced with the challenge of generating sustainable growth. With classic channels such as Google Shopping and Search, we are at a natural limit. The data-driven Programmatic approach of smec fits perfectly here. The first KPIs give us great confidence, that we’ll be able to generate additional, scalable traffic during the peak season.”

Erich Georg Schweihofer, Director Performance Marketing & BI, Raumschmiede GmbH
 6.95M
impressions
for additional reach
Read success story
Certified GMP
partner
Display & Video 360
Certified

Why smec?

We combine inventory-driven automation technology with the expertise of 115 performance marketing specialists to drive your ecommerce business forward.

Working with over 360 online retailers from different industries allows us to quickly identify growth patterns and best practices to get ahead of competition.

Being a GMP & DV360 certified partner gives us access to advanced tools and expert insights to uplift your campaigns.

Get creative with
Programmatic Ad Automation

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Read our privacy policy.

Talk to one of
our ecommerce
experts and get your
personalised offer!
You can expect:
3 steps timeline 1. 2. 3.

1. Kick-off call to better understand your challenges & business objectives.

2. Detailed solution playbook presentation including a custom-tailored strategy plan.

3. Personalised offer including a proposal on how to
get started.

Great, you took
the first step to grow!

Your demo request has been submitted.
Next step: Book a kick-off call with our ecommerce expert, Mira,
and start tackling your pains & challenges!

Book a call now