Match bids with query potentials – automated and at scale — Learn more

Google Shopping management software

Convert more shoppers more efficiently

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Predictive bidding algorithm
for a stronger return on your advertising spend
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Precise, item-level structure
for unlocking your true performance potential
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Multifaceted data modeling
for a detailed & realistic profile of your products
Start leveraging these capabilities today

Quality vs. quantity
is 20th-century thinking.

You can set smarter, more granular Google Shopping bids at an unlimited scale using Whoop!’s machine learning algorithm. And you can do it automatically. Whoop! augments your ability to build, manage, and optimize your Google Shopping campaigns. It delivers this by producing individual, predictive evaluations and automated bids for each of your products.

Whoop! is the world’s first bid management tool developed specifically for Google Shopping. Our developers never stop interrogating Whoop!’s existing features and user surfaces, and they research constantly in order to position our users continuously ahead of the curve. The experts at smec combine a decade of specialized Google domain knowledge with machine learning to help you reach and exceed daring goals.

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Whoop Dashboard Screenshot

Intuitive & Transparent Dashboard

Using Whoop!, you stand in control of a clean, comprehensible dashboard. Whoop!’s machine learning capabilities make your campaign management more efficient and automate iterative tasks while keeping you not only in the loop, but in charge. It takes powerful, complex software to achieve this at scale, so that’s why our engineers take great care to deliver this service in a way that is digestible and transparent.

Advanced Bid Strategies

Whoop’s Advanced Bid Strategies empower you to target specific subsections of your assortment with individualized goals and behaviors. With ABS you can push promotions, adapt to trends, or meet segmented margin demands. You can easily target brands, product types, individual products, or custom labels. Plus, ABS provides custom metrics so you can easily report your KPIs.

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Query Sculpting feature in Whoop! by smec

Query Sculpting: Matching bids with query potentials

By using the new Query Sculpting feature of Whoop!, you can allocate time and budget resources more efficiently and benefit from automation processes integrated within your Shopping Ads accounts. You gain more control over bidding strategies and transparency in the form of performance insights for each query type. This way, you’re able to assess potentials that have not been explored yet.
Stay ahead

Whoop! Europe

Top Comparison Shopping Capabilities

For merchants advertising in Europe, Whoop! offers the market’s most sophisticated array of comparison shopping management features and services. Google’s CSS program is distinguished not only by huge benefits like discounted CPCs but also by volatility and unknowns. As Google-certified CSS Premium Partners, we have the experience, insight, and technical competence required to deliver sustainable success to your business.
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What you can expect

Predictive Bid Management

Whoop!’s machine learning algorithm analyzes the performance correlations between over 100 product attributes to model your assortment and predict what bid each item needs to meet your goals. Goodbye data scarcity, goodbye guessing.

Automated Campaign Structure

A granular campaign structure is crucial in order to maximize ad spend efficiency. Whoop! builds a clear, product-centric structure based on your specifications — with no effort needed.

Personalized Onboarding

Alongside our PPC automation technology, we offer a custom onboarding phase that includes a comprehensive account analysis, personal feature tutorials, and an Google Ads settings check to ensure you are positioned for long-term success.

Device Campaign Splits

Forget bid modifiers: device campaign splits are truly a quantum leap in performance management. More than a feature, this new approach lets you set device-specific strategies for peerless results.

Multi-Account Center

Agencies and enterprises: manage the Google Shopping campaigns of all your shops from a single dashboard. Don't waste time logging in and out of different accounts — keep track of your performance with ease.

Privacy and Security

Cybersecurity is at the front of everyone's minds — ours too. We respect our customers’ privacy and keep your data secret and safe. Smarter Ecommerce uses only the latest technologies and most responsible practices.

Award-Winning Results

Whoop! won the 2018 Google Premier Partners Award for Shopping Innovation. This is the industry’s top honor, and only the most elite agencies are invited to compete. Whoop! offers the market’s most advanced approach, features, and experts. As Google writes, “You really are the best-in-class!”

Read the case study

Maximize your Google Shopping performance with Whoop!

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smec UK hub
smec for UK retailers