Tailored creatives at your fingertips
How Raumschmiede uses an inventory- and performance-driven programmatic approach
to win more clients.
Erich Georg Schweihofer,
Director Performance Marketing & BI, Raumschmiede
91%
Viewability for top sellers+274
Conversions+6.95
Million additional reachRead the full story
and start your
growth journey.
The challenge
Garten-und-Freizeit.de is one of the leading shops of the German ecommerce powerhouse Raumschmiede. The company wanted to push top products with a high ROAS and conversion potential beyond Google’s display network to reach and win new clients.
The solution
Applying smec’s data intelligence, Raumschmiede was able to screen and identify top potential products from more than 20 categories based on specific KPI rules. Through the expert combination of data and the smec Programmatic ad automation solution, high-quality, item-specific creatives were then generated without additional manual effort for the Raumschmiede team and without having to involve expensive creative agencies in the process – a truly efficient and effective process.
The results
Creatives were distributed via a large number of ad exchanges, using precise targeting. Together with the Raumschmiede team we successfully maximized the exposure of top items to highly relevant audiences, resulting in 91.08% viewability for top sellers to support marketing objectives. In addition, in just 2 weeks, our efforts generated 6.95M impressions for additional reach among relevant audiences and strengthened the lower funnel with 274 conversions.
