Schäfer Shop uses Whoop!, AdEngine, and Keyword Sourcing for comprehensive performance management within Google Ads. The result is 20% more online revenue.

Ever since implementing AdEngine in 2015, Schäfer Shop has benefitted from product-specific ads and customized business rules which enable them to control each ad to the tiniest detail. The success they achieved in text ad campaigns enriched by Keyword Sourcing are particularly strong, while Whoop! solved the problems they faced adjusting Shopping bids for more than 80k products.

• Top quality text ads and Shopping bids for all 80,000 products
• +15% conversions and +25% CTR with AdEngine non-brand text ads
• +29.2% conversion value and +34.6% conversion rate with Whoop!
• Up-to-hourly synchronization between AdEngine, Google, and the data feed
• Text ads in 5 countries: Austria, Germany, Switzerland, the Netherlands, and Belgium