CoolStuff is one of Scandinavia’s biggest gadget shops with the Nordic countries and Germany as their core markets. CoolStuff wanted to strengthen their Google Shopping efforts in Germany and faced strong competition, namely Amazon.
To scale up their performance on the German market and stay profitable in doing so, CoolStuff decided to leave ROAS behind. Instead, they chose to optimise their Google Shopping campaigns for profit based on their margin data. This way CoolStuff managed to increase revenue by +26% YoY and gross profit by +42% YoY, while simultaneously lowering cost by -10% YoY.
Read on to find out how they were able to achieve such great results by using a profit-driven bidding strategy.