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Using AdEngine, fashion retailer engelhorn ensures maximum coverage, relevance, and creativity for text ads spanning 185,000 product variants in a fast-moving portfolio.

Automation with the AdEngine takes engelhorn’s PPC efforts to the next level, turning Google AdWords into an art form. This serves as a perfect example of a harmonious, efficient collaboration between human and machine: how a love for detail can make the most of automation – and how automation can enhance that love for detail, making it scalable in a way that would never be possible without it.

  • Customizable automation for a large, fast-moving portfolio
  • Highly granular text ad campaigns for 50,000 products (185,000 variants)
  • A complex set of business rules for detailed control of ad appearance
  • Freed-up time for strategic campaign management