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Custom Query Sculpting with margin-based bidding: How Dutch furniture specialist Flinders partnered with smec to increase revenue by 185%

Flinders is a Dutch specialist retailer with a passion for interior design and a product assortment which consists of more than 36,000 design products from more than 150 premium brands. In 2019, Flinders won the Shopping Awards for Best Furniture store in the Netherlands.

Just to give you an idea of how much of a gain we are talking about: Impressions increased by up to 313% and non-converting products turned into sellers. In addition to that, during the first three months, with a year over year comparison, Flinders.nl increased their revenue by +185% and generated +272% more clicks while complying with their ROAS goals.

The case study is also available in Dutch here.