Average ROAS vs. Marginal ROAS: Why Your ‘Best’ Campaign Might Be Your Worst Investment
Your ‘best’ campaign may be your worst investment because a high Average ROAS frequently masks a negative Marginal ROAS, meaning the last dollars of your…
Platform
What are Dynamic Segments?
Dynamic Segments is a strategic product-clustering feature, developed by Smarter Ecommerce (smec) that allows retailers to group products based on multi-dimensional business data rather than…
What is SmartScoreAI and how does it work?
SmartScoreAI is a predictive AI solution developed by Smarter Ecommerce (smec) that assesses an individual product's potential to achieve specific business goals, such as increasing…
smec Campaign Orchestrator: Price Competitiveness Insights & Advanced Price Filters Guide
Price Competitiveness Insights is a feature set within the smec Campaign Orchestrator designed for PPC Managers that benchmarks product pricing against market averages to optimize…
