Google Meridian and Temu’s ad shift: What marketers need to know
Marketing mix modelling has been around for a while, but recent developments are putting it back in the spotlight. The loss of traditional tracking methods…
Lenka Vuksanovic
PMax and Brand Bidding: Are you ready to hand over the keys to Google?
In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…
PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns
In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…
