Data Science • 8 Min read Advanced Google Shopping Campaign Structures – Query Sculpting in 2023 Is this advanced technique for Shopping campaigns still working in 2023? This article was published back in 2019. In the wake of Performance Max -… Florian Chval August 27, 2019
Ecommerce • 3 Min read PPC Optimization: Device Campaign Splits The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device… Karin Schallauer May 24, 2018
Google Shopping • < 1 Webinar: How Google Shopping can grow your Business in 2016 The new year started and we welcome it with a new webinar. Google Shopping is a great channel to boost your sales (yes, it has… Viljem Pitako January 12, 2016