The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Officially presented on 14 October 2020 and available to all ever since: Google Analytics 4 – a new kind of property introducing the next evolutionary…
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…