If you’re in ecommerce advertising, you’ve probably come across Manuel Baudisch—whether through his sharp insights in the "Conversion Corner" newsletter or his unfiltered takes in smec’s YouTube series "ROASted."

At Smarter Ecommerce (smec), Manuel specializes in turning PPC chaos into strategic clarity. He’s a master at demystifying Google Ads automation, optimizing Performance Max (PMax), and making AI work for, not against, advertisers. Whether tackling ROAS addiction, PMax black-box frustrations, or AI-driven campaign strategies, he delivers practical, no-nonsense insights that help ecommerce brands thrive in an era of rising ad costs and limited transparency.

Through "Conversion Corner," he brings weekly deep dives into ecommerce trends, Google Ads tactics, and cutting-edge digital marketing strategies—helping retailers stay ahead of the curve. And if you prefer your insights with a side of entertainment, you’ll find him as the main star of "ROASted," where he breaks down PPC mistakes, roasts bad ad setups, and calls out what’s working (and what’s not) in digital advertising.

Manuel is more than just a content creator—he’s a trusted expert in PPC, AI-driven ad strategies, and cross-channel optimization. Want to stay ahead in the ever-changing world of digital advertising? Subscribe to Conversion Corner, tune into ROASted, or connect with him on LinkedIn.