PMax in 2025: The ultimate campaign optimization guide
What? Another “How to PMax” article? Yes, but this one's the most comprehensive you'll read yet!In 2024 alone, we’ve set up over 700 campaigns for…
Irene Ehrengruber Sticky
Irene Ehrengruber
Irene Ehrengruber StickyBlack Friday Advertising – Prepping smartly for the holiday season
Holiday season is sneaking up on us and preparations are already in full swing. Over the years, the (in)famous Black Friday phenomenon has spread globally.…
Black Friday in Europe: A Case Study
For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
