Why You Should Stop Bidding On Brand or Category Level
Individual products may suffer when AdWords Managers define bids on Product Groups which contain different articles. The problem: People don´t take care of Product Groups as long…
Hueseyin Guerbey
MaxCPA VS. Average CPA – Or: Profitability VS. Wide Reach
Online Marketers often have to optimize their performance in favor of Cost per Acquisition (CPA). In this post we will show you the difference between…