9 best Google Shopping PPC automation tools
As Performance Max campaigns gain prominence in 2024, this article specifically addresses Standard Shopping campaigns. For those interested in learning more about Performance Max, we…
Mark Haupt
Can PPC bid automation algorithms respond to a pandemic?
Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
