9 best Google Shopping PPC automation tools
Update 2025: A fresh take on PPC automation Since publishing this guide, the PPC landscape has evolved rapidly, with AI-driven ad platforms like Performance Max…
Mark Haupt
Articles by Mark Haupt
Can PPC bid automation algorithms respond to a pandemic?
Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Stay focused: 3 long-term PPC automation results
Mastering paid search on Google is a challenge to anyone — lately more so than ever. Digital marketing is an agile, dynamic and fast-paced industry.…
