Going beyond ROAS: 5 additional PPC campaign metrics to watch
PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Raphael Wakounig
Articles by Raphael Wakounig
3 strategies for retailers responding to COVID-19
And how to tell which one is right for you With the world turned upside down, businesses need to act fast. Store visits dropped by…
