The Universal Commerce Protocol: How Google Ads are Changing in 2026
Google’s NRF 2026 announcement of the Universal Commerce Protocol (UCP) means advertisers must fix their data hygiene to survive the Agentic AI era. The core…
Google AI
Beyond blue links: Navigating ad placements in Google’s AI Mode & AI Overviews
Back in May 2023, Google teased new AI-powered search features that will eventually open up a new horizon of fresh ad inventory. Fast-forward to today,…
