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Data Science • 6 Min read

How pricing influences conversion rates: A case study

In 2024, the global economy will face unprecedented challenges and transformations. Inflationary pressures and fluctuating market conditions shape consumer spending habits worldwide. Price sensitivity has…

Florian Jungwirth February 12, 2024

Google Ads • 4 Min read

Target ROAS changes in Google Ads: Your FAQ guide

Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…

Michael Ryan January 25, 2024

Google Ads • 3 Min read

How much data does PMax need to work: A data-driven guide to Target ROAS

When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How much data does PMax really need to…

Manuel Baudisch January 24, 2024

Analytics • 4 Min read

Decoding data-driven attribution (DDA) in PMax: What you need to know

At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…

Michael Ryan January 15, 2024

Google Ads • 4 Min read

PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…

Lenka Vuksanovic January 3, 2024

Google Ads • 12 Min read

Hot PMax questions: best campaign setup, reporting, incrementality & more

There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…

Michael Ryan October 9, 2023 Sticky

Ecommerce • 12 Min read

Ecommerce strategy for Black Friday & holiday season 2022

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…

Sophie Messner October 4, 2022

Google Shopping • 6 Min read

Performance Max for retail: Your questions answered by an expert

For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…

Michael Ryan August 25, 2022

Google Shopping • 13 Min read

Performance Max campaigns: Successful strategies for online retail

Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…

Michael Ryan May 27, 2022

News • 5 Min read

We grow ecommerce together.

In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…

Sophie Messner April 7, 2022

Ecommerce • 6 Min read

NRF 2022: Retail’s Big Show

January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…

Ralph Mayr February 10, 2022

Analytics • 3 Min read

Is Google Analytics illegal? Here’s our take

The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…

Michael Gruber January 21, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…

Christopher Rogl December 13, 2021

Analytics • 4 Min read

How to drive conversions with server-side tagging

Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…

Maximilian Leitner December 10, 2021

Google Ads • 4 Min read

A champion’s guide to Search Ads 360

Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…

Marina Meiertöns November 30, 2021

How pricing influences conversion rates: A case study

Target ROAS changes in Google Ads: Your FAQ guide

How much data does PMax need to work: A data-driven guide to Target ROAS

Decoding data-driven attribution (DDA) in PMax: What you need to know

PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

Hot PMax questions: best campaign setup, reporting, incrementality & more

Ecommerce strategy for Black Friday & holiday season 2022

Performance Max for retail: Your questions answered by an expert

Performance Max campaigns: Successful strategies for online retail

We grow ecommerce together.

NRF 2022: Retail’s Big Show

Is Google Analytics illegal? Here’s our take

Performance Max vs Smart Shopping: What to know

How to drive conversions with server-side tagging

A champion’s guide to Search Ads 360

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Are your PMax campaigns working?

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Analyze your PMax Brand traffic

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Curious about better results through
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