Google Meridian and Temu’s ad shift: What marketers need to know
Marketing mix modelling has been around for a while, but recent developments are putting it back in the spotlight. The loss of traditional tracking methods…
Multi-dimensional Product Segmentation: Road to PMax success
The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era…
Manuel Baudisch StickyPMax and Brand Bidding: Are you ready to hand over the keys to Google?
In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…
Product scoring in PMax & more digital ads trends in 2024
If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…
Manuel Baudisch StickyHow pricing influences conversion rates: A case study
In 2024, the global economy will face unprecedented challenges and transformations. Inflationary pressures and fluctuating market conditions shape consumer spending habits worldwide. Price sensitivity has…
Target ROAS changes in Google Ads: Your FAQ guide
Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…
How much data does PMax need to work: A data-driven guide to Target ROAS
When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How much data does PMax really need to…
Decoding data-driven attribution (DDA) in PMax: What you need to know
At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…
Practical strategies for modern paid media: Lampenwelt’s Data-Driven approach
Ecommerce has had a wild ride over the past few years—think of it like an unexpected rollercoaster. We saw the dizzying heights during the pandemic,…
PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns
In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…
Hot PMax questions: best campaign setup, reporting, incrementality & more
There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
Michael Ryan StickyEcommerce strategy for Black Friday & holiday season 2022
In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
Performance Max for retail: Your questions answered by an expert
For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…
Performance Max campaigns: Successful strategies for online retail
Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
We grow ecommerce together.
In the aftermath of a tremendous, pandemic-induced ecommerce boom we discovered that the retail industry is changing. If retailers need to stay up to speed…
NRF 2022: Retail’s Big Show
January is an exciting month for retail: Consumers and employees alike are returning after a well-deserved break, the final numbers of the previous seasons holiday…
Is Google Analytics illegal? Here’s our take
The new year started with a big bang in the digital world: The Austrian Data Protection Authority (Datenschutzbehörde) has ruled that the use of Google…
Performance Max vs Smart Shopping: What to know
On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…
How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
