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Ecommerce  •  7 Min read

Wake up: Your ROAS addiction won’t make you profitable!

Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch August 13, 2024 Sticky
Google Ads  •  2 Min read

Page Feeds in PMax: Your new best friend.

First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you streamline and optimize your ad campaigns by…
Manuel Baudisch July 16, 2024
Google Ads  •  2 Min read

Profit Optimization for Smart Bidding – Are you ready?

Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's a game-changer for Performance Max (PMax) and…
Manuel Baudisch July 3, 2024
Google Ads  •  < 1

3 PMax tactics Google hides from you

PMax is a Google Ads onion: The more layers you peel back, the more lie underneath. During the Q&A session of our newest webinar, you threw PPC masterchef Mike Ryan dozens of…
Manuel Baudisch July 2, 2024
Google Ads  •  8 Min read

18 PMax secrets: Seasonality adjustments & more

When it comes to Performance Max (PMax) campaigns, there's always a lot more ground to cover. During my Q&A marathon after our most recent webinar…
Michael Ryan June 28, 2024
Google Ads  •  8 Min read

AI limitations in PPC: The human touch in Performance Max

Let’s talk about the elephant in the room: With the rise of PMax’s AI-driven advertising, what are the chances of technology replacing the human marketer? …
Manuel Baudisch May 14, 2024 Sticky
Analytics  •  3 Min read

Google Meridian and Temu’s ad shift: What marketers need to know

Marketing mix modelling has been around for a while, but recent developments are putting it back in the spotlight. The loss of traditional tracking methods…
Lenka Vuksanovic March 11, 2024
Google Ads  •  11 Min read

Multi-dimensional Product Segmentation: Road to PMax success 

The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era…
Manuel Baudisch March 5, 2024 Sticky
Google Ads  •  3 Min read

PMax and Brand Bidding: Are you ready to hand over the keys to Google?

In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…
Lenka Vuksanovic February 20, 2024
Google Ads  •  7 Min read

Product scoring in PMax & more digital ads trends in 2024

If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…
Manuel Baudisch February 14, 2024
Data Science  •  6 Min read

How pricing influences conversion rates: A case study

In 2024, the global economy will face unprecedented challenges and transformations. Inflationary pressures and fluctuating market conditions shape consumer spending habits worldwide. Price sensitivity has…
Florian Jungwirth February 12, 2024 Sticky
Google Ads  •  4 Min read

Target ROAS changes in Google Ads: Your FAQ guide

Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…
Michael Ryan January 25, 2024
Google Ads  •  3 Min read

How much data does PMax need to work: A data-driven guide to Target ROAS

When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How much data does PMax really need to…
Manuel Baudisch January 24, 2024
Analytics  •  4 Min read

Decoding data-driven attribution (DDA) in PMax: What you need to know

At first glance, data-driven attribution (DDA) in Google Ads might seem like just another fancy tool. But don’t be fooled by the dry charts—there’s more…
Michael Ryan January 15, 2024
Ecommerce  •  4 Min read

Practical strategies for modern paid media: Lampenwelt’s Data-Driven approach

Ecommerce has had a wild ride over the past few years—think of it like an unexpected rollercoaster. We saw the dizzying heights during the pandemic,…
Lenka Vuksanovic January 10, 2024
Google Ads  •  4 Min read

PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…
Lenka Vuksanovic January 3, 2024
Google Ads  •  12 Min read

Hot PMax questions: best campaign setup, reporting, incrementality & more

There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
Michael Ryan October 9, 2023
Ecommerce  •  12 Min read

Ecommerce strategy for Black Friday & holiday season 2022

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
Sophie Messner October 4, 2022
Google Shopping  •  6 Min read

Performance Max for retail: Your questions answered by an expert

For online retailers using Google Ads, Performance Max is a real black box that represents a new obstacle in the digital advertising world. And, even…
Michael Ryan August 25, 2022
Google Shopping  •  13 Min read

Performance Max campaigns: Successful strategies for online retail

Performance Max (PMax) campaigns are the latest and most extensive example yet of automation in Google’s advertising platform. Hence, many online retailers are now looking…
Michael Ryan May 27, 2022

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