PMax impression share: How it compares to Standard Shopping
When it comes to Performance Max (PMax), Google calculates impression share by adding up your Search and Shopping impressions and dividing them by the total…
Google Ads
Black Friday Google Ads Q&A: Expert insights for higher profits
With the most competitive holiday season yet fast approaching, it’s more important than ever to fine-tune your Black Friday Google Ads campaign strategy, budget allocation,…
Is PMax eating your brand search? A script to find out
Ever get the feeling that Google's Performance Max is playing a little too fast and loose with your brand traffic? You're not alone. With PMax's blending of brand…
Google Ads profitability: Why clicks aren’t telling the whole story
If you’ve ever been thrilled by the click-through rates on your Google Ads, only to be disappointed by the actual sales: Welcome to the club. This "clicked…
Wake up: Your ROAS addiction won’t make you profitable!
Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch StickyPage Feeds in PMax: Your new best friend.
First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you streamline and optimize your ad campaigns by…
Profit Optimization for Smart Bidding – Are you ready?
Google dropped some 🔥 news at GML 2024 with their new Profit Optimization feature for Smart Bidding. It's a game-changer for Performance Max (PMax) and…
3 PMax tactics Google hides from you
PMax is a Google Ads onion: The more layers you peel back, the more lie underneath. During the Q&A session of our newest webinar, you threw PPC masterchef Mike Ryan dozens of…
18 PMax secrets: Seasonality adjustments & more
When it comes to Performance Max (PMax) campaigns, there's always a lot more ground to cover. During my Q&A marathon after our most recent webinar…
AI limitations in PPC: The human touch in Performance Max
Let’s talk about the elephant in the room: With the rise of PMax’s AI-driven advertising, what are the chances of technology replacing the human marketer? …
Manuel Baudisch StickyPMax and Brand Bidding: Are you ready to hand over the keys to Google?
In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…
Product scoring in PMax & more digital ads trends in 2024
If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…
Target ROAS changes in Google Ads: Your FAQ guide
Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…
How much data does PMax need to work: A data-driven guide to Target ROAS
When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How much data does PMax really need to…
PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns
In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…
Hot PMax questions: best campaign setup, reporting, incrementality & more
There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…
Ecommerce strategy for Black Friday & holiday season 2022
In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…
Performance Max vs Smart Shopping: What to know
Update 2026: A fresh take on PMax and Standard Shopping Since this article was published, the PPC landscape has evolved rapidly, with AI-driven ad solutions…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Responsive search ads vs. expanded text ads: What you need to know
Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…
