Google Ads Blog

Google Ads • 11 Min read

Multi-dimensional Product Segmentation: Road to PMax success

The tides in digital advertising are shifting. Highly automated, all-encompassing digital campaign types, like Google and Microsoft’s Performance Max (PMax), ring in a new era…

Manuel Baudisch March 5, 2024 Sticky

Google Ads • 3 Min read

PMax and Brand Bidding: Are you ready to hand over the keys to Google?

In this episode of the Growing Ecommerce Podcast, host Mike Ryan sits down with two industry heavyweights—Kirk Williams of ZATO Marketing and Ben Krueger, a…

Lenka Vuksanovic February 20, 2024

Google Ads • 7 Min read

Product scoring in PMax & more digital ads trends in 2024

If you thought 2023 was a roller coaster ride for online retail, you ain't seen nothing yet. 2024 brings a new set of challenges, but also…

Manuel Baudisch February 14, 2024

Google Ads • 4 Min read

Target ROAS changes in Google Ads: Your FAQ guide

Adjusting your target ROAS (tROAS) in Google Ads might feel like a straightforward task, but the reality can be a bit trickier. At Smarter Ecommerce…

Michael Ryan January 25, 2024

Google Ads • 3 Min read

How much data does PMax need to work: A data-driven guide to Target ROAS

When it comes to running Performance Max (PMax) campaigns, one of the most common questions we get is: How much data does PMax really need to…

Manuel Baudisch January 24, 2024

Google Ads • 4 Min read

PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

In the world of ecommerce advertising, leveraging the right bidding strategy can make all the difference in campaign success. Performance Max (PMax) campaigns have become…

Lenka Vuksanovic January 3, 2024

Google Ads • 12 Min read

Hot PMax questions: best campaign setup, reporting, incrementality & more

There’s an interesting contradiction at the heart of Performance Max campaigns. On the one hand, this is Google’s latest technology, featuring unprecedented levels of automation…

Michael Ryan October 9, 2023

Ecommerce • 12 Min read

Ecommerce strategy for Black Friday & holiday season 2022

In this year's holiday season, online retailers are in for a ride, as the ecommerce sector is shaken by severe economic disruptions: war in Europe,…

Sophie Messner October 4, 2022

Ecommerce • 6 Min read

Performance Max vs Smart Shopping: What to know

On November 2, 2021, Google announced the rollout of Performance Max Campaigns (PMax Campaigns) to all advertisers. Performance Max Campaigns is Google's latest Smart Campaign…

Christopher Rogl December 13, 2021

Google Ads • 4 Min read

A champion’s guide to Search Ads 360

Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…

Marina Meiertöns November 30, 2021

Google Ads • 7 Min read

Responsive search ads vs. expanded text ads: What you need to know

Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…

Birgit Wimmer September 10, 2021

Google Ads • 5 Min read

Reboot your PPC strategy for 2021: what 2020 has taught us

2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…

Viswanath Sankaran December 29, 2020

Google Ads • 5 Min read

Analysing Google Ads data correctly: The role of ‘delayed conversions’

As the name already indicates, ‘delayed conversions’ are conversions which, for example, happen on your website but become visible at a later point in time.…

Sarah Hiesl October 23, 2020

Ecommerce • 7 Min read

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

2020’s coronavirus pandemic has been assessed as potentially the largest global crisis since World War Two – a massive challenge to health, policy, commerce, and…

Michael Ryan September 10, 2020

Google Ads • 8 Min read

Going beyond ROAS: 5 additional PPC campaign metrics to watch

PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…

Raphael Wakounig July 21, 2020

Ecommerce • 3 Min read

Black Friday in Europe: A Case Study

For retailers advertising to European markets with Google Shopping, this year’s Black Friday was a dynamic one – not only because the US-born Black…

Irene Ehrengruber November 30, 2018

Ecommerce • 3 Min read

smec at dmexco 2018 – a recap

Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…

Christopher Rogl September 18, 2018

Analytics • 2 Min read

Parallel Tracking in Google AdWords

In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…

Jürgen Eppinger July 31, 2018

Google Ads

Multi-dimensional Product Segmentation: Road to PMax success

PMax and Brand Bidding: Are you ready to hand over the keys to Google?

Product scoring in PMax & more digital ads trends in 2024

Target ROAS changes in Google Ads: Your FAQ guide

How much data does PMax need to work: A data-driven guide to Target ROAS

PMax bidding strategies: Decoding Target ROAS (tROAS) in 3,000 PMax retail campaigns

Hot PMax questions: best campaign setup, reporting, incrementality & more

Ecommerce strategy for Black Friday & holiday season 2022

Performance Max vs Smart Shopping: What to know

A champion’s guide to Search Ads 360

Responsive search ads vs. expanded text ads: What you need to know

Reboot your PPC strategy for 2021: what 2020 has taught us

Through the 2020 looking-glass: Google Shopping trends in a year of global crisis

Going beyond ROAS: 5 additional PPC campaign metrics to watch

Black Friday in Europe: A Case Study

smec at dmexco 2018 – a recap

Parallel Tracking in Google AdWords

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Get a free account audit with our Performance Max insights tool

Curious about better results through smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

Performance Max
Optimization

Google Ads
Management

Comparison Shopping
Service (CSS)

Curious about better results through
smart product segmentation?