New The Ultimate Guide to AI Max:
1 year of AI Max for Google Search
Check it out
smec Logo
  • Solution

    Take full control of Google Ads and automate campaign optimization with smec Campaign Orchestrator.

    icon arrow separator

    Platform

    Partner with paid media experts for cross-channel campaigns built on data insights.

    icon arrow separator

    Agency

    Save 20% on CPCs in Google Shopping with one of Europe’s largest CSS partners.

    icon arrow separator

    CSS

  • Clients
  • Know-how
    New PMax Channel Report Script  PMax Brand Traffic Analyzer Script  Podcast Knowledge Hub Webinar Recordings Market Trends Performance Max Insights Tool 
  • Events
  • Company
    About us Jobs & Careers 7 Contact us
  • Blog
Blog

smec – Smarter Ecommerce

Skip to content Close Menu
  • Google Shopping
  • Google Ads Automation
  • Machine Learning
  • Data Science
  • Ecommerce
  • Analytics

State of Pmax 2025

Google Ads  •  18 Min read

State of Performance Max 2025: Insights from 4,000+ campaigns

Believe it or not, it has been three years since Google started the wide-scale rollout of Performance Max campaigns. Time flies when you're having fun…
Mike Ryan April 2, 2025 Sticky
  • Twitter
  • Facebook

Solutions

  • Performance Max Optimization
  • Paid Ads Management
  • Comparison Shopping (CSS)

Company

  • About us
  • Clients
  • Careers

Resources

  • Blog
  • Trends & Reports
  • Webinar Recordings
  • Podcast

Get in touch

  • Contact
  • Events
  • Newsletter

Follow us

  • Linkedin logo Youtube logo Instagram logo Facebook logo Twitter logo
Google Premier Partner badge
Google Marketing Platform Certified badge
Microsoft Advertising Elite Partner | 2025
General Terms & Conditions • Privacy •
Site Notice

© Smarter Ecommerce GmbH.
All rights reserved.

Free PMax Account Audit

Get a free account audit with our Performance Max insights tool

Curious about better results through
smart product segmentation?

Check out our solution
×

The Ultimate Guide to AI Max

A free guide answering the PPC community's biggest questions about AI Max for Google Search.


  • A data-backed analysis of how AI Max actually behaves in real accounts
  • Deep dive on Search Term Matching, Final URL Expansion, Text Customization
  • Plus an exclusive AI Max triage script to cut through data noise & calculate true performance
AI Max guide illustration
Grab guide + script
×