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Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from day 1 here. Today was the last day of the talks and to come straight to the point: Again it was a day with awesome talks and perfect networking opportunities.
You don’t just learn from the speakers – you learn from everyone that attends the conference too. This is #HeroConf. pic.twitter.com/PdwnSAMJEb
— Hero Conf (@heroconf) October 29, 2015
Table of Contents
Speaker And Talks Day 2 Hero Conf 2015
“The Top 10 Social Media Advertising Hacks Of All Time” – Larry Kim
The day couldn’t start better: Larry Kim entertained us with a great mixture of knowledge and humor. All who missed his presentation can find his slides on Slideshare. BTW: Larry found the breakfast and he did not have to starve to death 🙂
Where is the #HeroConf breakfast? 
” src=”http://s.w.org/images/core/emoji/72×72/1f602.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f602.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f602.png” scale=”0″> — Larry Kim (@larrykim) October 29, 2015
“I want you to be unicorns in a sea of donkeys” said @larrykim #HeroConf #PPC #motivation pic.twitter.com/1WucZx5SMW
— Whoop! (@whoop_app) October 29, 2015
Breaking news: @larrykim is owned by the queen #HeroConf #PPC #AdWords pic.twitter.com/WRCMJ7giXr — Whoop! (@whoop_app) October 29, 2015
“Quality Score Insights from An Ex-Googler” – Frederick Vallaeys
Frederick Vallaeys gave really interesting insights about the latest quality score update. As an former Google evangelist we got many great hints and background knowledge of the quality score. Like always it was a pleasure to listen to one of the most likeable PPC experts in this sector. Great!
Quality score insights by our friend @siliconvallaeys #PPC #HeroConf pic.twitter.com/6l4n88AHyw
— Whoop! (@whoop_app) October 29, 2015
The “money making slide” by @siliconvallaeys #HeroConf #PPC #AdWords pic.twitter.com/QkK91cwpbp — Whoop! (@whoop_app) October 29, 2015
” src=”http://s.w.org/images/core/emoji/72×72/1f64c.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f64c.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f64c.png” scale=”0″> ATTENTION: I declare @siliconvallaeys King of AdWords Quality Score 
” src=”http://s.w.org/images/core/emoji/72×72/1f478.png” scale=”0″> #HeroConf 
” src=”http://s.w.org/images/core/emoji/72×72/1f601.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f602.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f600.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f44a.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f44f.png” scale=”0″>” src=”http://s.w.org/images/core/emoji/72×72/1f44d.png” scale=”0″> pic.twitter.com/glDkAFRGZn
— Larry Kim (@larrykim) October 29, 2015
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“Winning The Moments That Matter” – Google / Biren Kalaria
Biren Kalaria talked about current and future trends of PPC and he showed how Google sees Ads in the future. Interesting: Google Shopping gets even more attention than before and cross device tracking should be much more easier than now.
Google just said they have 6 products w/ 1+ billion users. Gmail, Android, search, YouTube, what else is that big? #HeroConf — Brad Geddes (@bgtheory) October 29, 2015
Interesting stats by Google #HeroConf pic.twitter.com/ezbd0Cw4EC
— Elena Terentyeva (@LenaTerentyeva) October 29, 2015
The Hero Conf 2015 London Awards
Instead of a simple closing ceremony the Hanapin team let all visitors vote for the top 4 speakers. All winners were giving an final Q&A which was as interesting as their talks before.
Awards! @larrykim Most Entertaining @matthewread88 Most Innovative @_sophie_newton Most Actionable @siliconvallaeys Best Prezo #HeroConf — Hero Conf (@heroconf) October 29, 2015
All the top #PPC #Avengers on one stage at the #HeroConf @larrykim @siliconvallaeys pic.twitter.com/M1eW56NIKv
— Whoop! (@whoop_app) October 29, 2015
PPC People Are Hungry thirsty and addicted to candy
@BingAds knows how to win my heart #HeroConf #Sugaroverload pic.twitter.com/caOv09xpkU — Stephanie Gram (@Stephanie_Gram) October 29, 2015
Thanks @whoop_app! Und Prost 
” src=”http://s.w.org/images/core/emoji/72×72/1f604.png” scale=”0″> #HeroConf #almdudler #cakepop pic.twitter.com/Z7ukz62irg — Janine Lüchinger (@JanineLuchi) October 29, 2015
Hope you all enjoyed the Bar Takeover by @SEMrush last night! #HeroConf pic.twitter.com/UEef59YYsp — Hero Conf (@heroconf) October 29, 2015
Conclusion
We had a lot of fun and the talks were well balanced. The organization by the Hanapin team was simply great! We’ll definitely looking forward to the next Hero Conf and even more to the next Hero Conf in London!
With our ‘neighbors’ @adthena and @whoop_app pic.twitter.com/47dbHZmtDI
— Elena Terentyeva (@LenaTerentyeva) October 29, 2015
Learned a lot, very grateful for winning pass to next conference in Philadelphia! #HeroConf pic.twitter.com/7WYjDqH3qj — Element-360 (@E360asheville) October 29, 2015
