Attribution for digital media channels has become one of the most important tools for digital media buyers to assess and optimize their media spend across…
PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
On April 21st, Google announced that it was going to bring free listings in the Google Shopping Tab. Originally, these listings wouldn’t be included among…
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Just like our continuous support for ABS, we are fully committed to deliver additional value to our data visualisations for Whoop!. The first step was…
Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
The outbreak of COVID-19 caught consumers and retailers off guard. Traditional business models have been challenged and replaced, while those with strong online presence…
Stores are closing, unemployment rate goes up or short: economy shrinks. And that is something online retail has experienced in the last weeks as well,…
Over the last couple of months, we have been constantly working on the integration of enhanced Advanced Bid Strategies functionalities (ABS). This feature set allows…