Google Shopping is an increasingly popular ad format with higher average returns than other PPC channels. However, many accounts experience performance drops at one…
Contents The Benefits of Google Certification Preparing Your Team to Meet Google's Service Standards The Basics of Google Certification Technical Issues Involved in Becoming a…
Contents What are winners and losers? How to identify them and improve your Google Shopping Performance Take-home messages They are well known, and every…
Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…
Google Shopping is still growing incredibly fast (see: Google Shopping Ads Growing Rapidly) and Google is increasingly pushing Shopping Ads on mobile. If your…