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Thomas Kalischko

Thomas Kalischko is the Product Owner of AdEngine and Product Portfolio Strategist at the Austrian PPC automation innovator smec (Smarter Ecommerce). His area of product portfolio responsibility covers software development of the AdEngine, programmatic advertising via Google DoubleClick and everything in between. Thomas is always on the lookout for innovative PPC approaches and solutions, and also doesn’t shy away from SEA challenges.
Google Ads | Google Ads Automation | Machine Learning  •  4 Min read

Responsive search ads and expanded text ads: differences & recommendations

Everyone knows Google likes to test new ad formats or change existing ones. In 2016, for example, they introduced expanded text ads; this year, they…
Thomas Kalischko December 18, 2018
Google Shopping | Machine Learning | News  •  2 Min read

Google Marketing Live 2018 – Age of Assistance

At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
Thomas Kalischko July 12, 2018
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