Thomas Kalischko is the Product Owner of AdEngine and Product Portfolio Strategist at the Austrian PPC automation innovator smec (Smarter Ecommerce). His area of product portfolio responsibility covers software development of the AdEngine, programmatic advertising via Google DoubleClick and everything in between. Thomas is always on the lookout for innovative PPC approaches and solutions, and also doesn’t shy away from SEA challenges.
At Marketing Live in San Jose, Google presented their rebranding plans and some other changes that are strongly based on machine learning. We were there…
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