Data Science Blog

Data Science • 6 Min read

How pricing influences conversion rates: A case study

In 2024, the global economy will face unprecedented challenges and transformations. Inflationary pressures and fluctuating market conditions shape consumer spending habits worldwide. Price sensitivity has…

Florian Jungwirth February 12, 2024

Data Science • 4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about designing…

Katherine Munro October 20, 2020

Data Science • 6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…

Katherine Munro October 1, 2020

Data Science • 8 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting in 2023

Is this advanced technique for Shopping campaigns still working in 2023? This article was published back in 2019. In the wake of Performance Max -…

Florian Chval August 27, 2019

Data Science • 3 Min read

Data Science 101: The Mean Is Not Enough?!

Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…

Thomas Otzasek February 1, 2016

Data Science • 3 Min read

Google Shopping Strategies: ROAS vs CPA

If you use Google Shopping and you want to optimize your ad spending this blog post is definitely for you! Google Shopping is always payed…

Thomas Otzasek November 23, 2015

Data Science • 2 Min read

Open Source Machine Learning from Google

We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…

Thomas Otzasek November 11, 2015

Data Science • 2 Min read

Apple VS. Samsung: Google Shopping Search Query Analysis

When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…

Thomas Otzasek September 6, 2015

Data Science • 2 Min read

How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior

Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…

Thomas Otzasek August 25, 2015

Data Science

How pricing influences conversion rates: A case study

Testing the solution: AI-based bidding goes live in Google Shopping

Designing the solution: AI-based, item-level bidding automation in Google Shopping

Advanced Google Shopping Campaign Structures – Query Sculpting in 2023

Data Science 101: The Mean Is Not Enough?!

Google Shopping Strategies: ROAS vs CPA

Open Source Machine Learning from Google

Apple VS. Samsung: Google Shopping Search Query Analysis

How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior

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Are your PMax campaigns working?

Curious about better results through smart product segmentation?

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time

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Optimization

Google Ads
Management

Comparison Shopping
Service (CSS)

Curious about better results through
smart product segmentation?