smec Logo
  • Solution
    What do you want to achieve?

    Gain control of PMax and drive real business results

    icon arrow separator

    Performance Max
    Optimization

    Save time, reduce wasted ad spend, and optimize ads for maximum ROI

    icon arrow separator

    Google Ads
    Management

    Save 20% on CPCs in Google Shopping auctions

    icon arrow separator

    Comparison Shopping
    Service (CSS)

  • Clients
  • Know-how
    PMax Brand Traffic Analyzer Script  Podcast Knowledge Hub Webinar Recordings Market Trends Performance Max Insights Tool 
  • Events
  • Company
    About us Jobs & Careers 7 Contact us
  • Blog
Blog

smec – Smarter Ecommerce

Skip to content Close Menu
  • Google Shopping
  • Google Ads Automation
  • Machine Learning
  • Data Science
  • Ecommerce
  • Analytics

Data Science

Data Science  •  7 Min read

PMax in 2025: The ultimate campaign optimization guide

What? Another “How to PMax” article? Yes, but this one's the most comprehensive you'll read yet!In 2024 alone, we’ve set up over 700 campaigns for…
Irene Ehrengruber January 21, 2025 Sticky
Data Science  •  6 Min read

How pricing influences conversion rates: A case study

In 2024, the global economy will face unprecedented challenges and transformations. Inflationary pressures and fluctuating market conditions shape consumer spending habits worldwide. Price sensitivity has…
Florian Jungwirth February 12, 2024 Sticky
Data Science  •  4 Min read

Testing the solution: AI-based bidding goes live in Google Shopping

In my last post, I discussed the challenging task of automated, item-level bidding in Google Shopping, and revealed how smec’s data science team goes about designing…
Katherine Munro October 20, 2020
Data Science  •  6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Katherine Munro October 1, 2020
Data Science  •  8 Min read

Advanced Google Shopping Campaign Structures – Query Sculpting in 2023

Is this advanced technique for Shopping campaigns still working in 2023? This article was published back in 2019. In the wake of Performance Max -…
Florian Chval August 27, 2019
Data Science  •  3 Min read

Data Science 101: The Mean Is Not Enough?!

Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…
Thomas Otzasek February 1, 2016
Data Science  •  3 Min read

Google Shopping Strategies: ROAS vs CPA

If you use Google Shopping and you want to optimize your ad spending this blog post is definitely for you! Google Shopping is always payed…
Thomas Otzasek November 23, 2015
Data Science  •  2 Min read

Open Source Machine Learning from Google

We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…
Thomas Otzasek November 11, 2015
Data Science  •  2 Min read

Apple VS. Samsung: Google Shopping Search Query Analysis

When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
Thomas Otzasek September 6, 2015
Data Science  •  2 Min read

How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior

Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…
Thomas Otzasek August 25, 2015

Solutions

  • Performance Max Optimization
  • Google Ads Management
  • Comparison Shopping (CSS)

Company

  • About us
  • Clients
  • Careers

Resources

  • Blog
  • Trends & Reports
  • Webinar Recordings
  • Podcast

Get in touch

  • Contact
  • Events
  • Newsletter

Follow us

  • Linkedin logo Youtube logo Instagram logo Facebook logo Twitter logo
Google Premier Partner badge
Google Marketing Platform Certified badge
Microsoft Advertising Elite Partner | 2025
General Terms & Conditions • Privacy •
Site Notice

© Smarter Ecommerce GmbH.
All rights reserved.

Free PMax Account Audit

Get a free account audit with our Performance Max insights tool

Curious about better results through
smart product segmentation?

Check out our solution
×

Analyze your PMax Brand traffic

A free script shows you a timeline of brand vs non-brand traffic performance over time


  • Is PMax inflating performance by eating your brand search?
  • Monitor branded impressions, clicks, and CTR for PMax, plus conversions, conv. value, and conv. rate
  • Specify the campaigns or campaign types for analysis, monitor brand performance over time
PMax Brand Traffic Analyzeer script illustration
Get the script
×