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It’s an open secret that Google places increasingly more weight on social signals. (Shares, Likes, …)
G+ business brand pages in the Google SERPs
Partially, the Google Plus pages are already displayed in the results pages for brand-related search queries:
For this, the connection of your website with the G+ brand page is a prerequisite.
Connecting your website to the G+ brand page in 4 Steps
- Set up a G+ page (if not already done)
- Enter your Site on the Google Plus info page:
- In the
<head>-area of your own page, you’ll need to enter a link in the markup:
<link href="https://plus.google.com/123456789012345678901" rel="publisher" />
123456789012345678901has to be substituted by your G+ Page ID (for ex. taken from the URL).
- Test with Google’s Rich Snippet Testing Tool:
Connecting your website with the G+ business page can quickly be done and may be beneficial for your Google SERP-listing. Therefore: highly recommended!