As we discussed in our previous Google Shopping video with Mark Haupt, Google Shopping ads are a vital source of ecommerce revenue. The performance of PLAs is typically better than that of email campaigns, price comparison sites or organic search, making it one of the most rapidly growing digital advertising channels. In addition, you can target potential buyers across different devices which is especially important to target the growing number of mobile shoppers. For mobile devices in specific, the click-through-rate of Google Shopping ads is impressive — Contact us to learn about Google Shopping device campaign splits.
Market Expansion with Google Shopping
PLAs are an awesome way to support your global market expansion efforts. We manage GS campaigns for 26 target markets across industries and company sizes with outstanding successes. This global outreach is possible, as Google has become the leading search engine worldwide with a market share of more than 80%, providing a huge advertisement platform.
Currently, shopping ads appear on Google Search in 37 countries: Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, the US, Argentina, Chile, Colombia, Hong Kong, Indonesia, Ireland, Malaysia, New Zealand, the Philippines, Portugal, Singapore, South Africa, Taiwan, the United Arab Emirates and India.
Why is it important to advertise globally?
The answer is easy: the products in your online shop could be of interest to people all around the world! Don’t limit your sales and branding potential by just advertising in your district or country! Nevertheless, it does, of course, make sense to focus on local campaigns if you do not ship internationally or if your products are targeting a highly specific demographic segment only present in your region. You want to target an international audience? Here we go: simply add a country-specific feed with localized product info to your MC, ensuring that there is a matching product landing page. As soon as you fulfill these requirements you can set up an AdWords Shopping campaign for the respective target country. Coupled with accurate bid management, your PLAs will soon generate valuable clicks from all around the world!
German electronic giant Reichelt, for example, realized the unique potential posed by a combination of Google Shopping and our predictive bid management solution Whoop! to target buyers across Europe. Highly personalized text ads generated by the smec AdEngine, social media campaigns and SEO provide additional support. No matter the level of market experience, how tough competitors are or how many products there are to advertise: market expansion is easier with Google Shopping.
Request a Whoop! demo to learn more about our predictive bid management solution