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Machine Learning

Data Science  •  6 Min read

Designing the solution: AI-based, item-level bidding automation in Google Shopping

In the Google Shopping world, bid management for large product ranges is a time-consuming and complex task which can make-or-break marketing budgets and business targets.…
Katherine Munro October 1, 2020
Machine Learning  •  5 Min read

Can PPC bid automation algorithms respond to a pandemic?

Automated bidding tools have become a staple of PPC management. But the current health crisis has created problems for the predictive algorithms that underpin this…
Mark Haupt May 19, 2020
Google Shopping  •  3 Min read

Smart Shopping placements: insights into a black box?

Attention: Smart Shopping campaigns are being sunset by Google. They are replaced by Performance Max campaigns in September 2022. To find out more about what…
Stefan Stopper July 11, 2019
Ecommerce  •  5 Min read

SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue

Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.           …
Karin Schallauer February 8, 2019
Google Shopping  •  3 Min read

Ecommerce Expo London recap: AI, machine learning and more

Just after dmexco, another huge event was around the corner, this time in the UK: Ecommerce Expo, Technology for Marketing and Adtech (yes, that’s three events)…
Michaela Scharrer October 3, 2018
Ecommerce  •  3 Min read

PPC Optimization: Device Campaign Splits

The question whether or not to segment PPC campaigns by devices has caused heated discussions among digital marketers. The concept of splitting campaigns per device…
Karin Schallauer May 24, 2018
Data Science  •  2 Min read

Open Source Machine Learning from Google

We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…
Thomas Otzasek November 11, 2015

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