Wake up: Your ROAS addiction won’t make you profitable!
Here is a harsh truth: Too many advertisers are so addicted to ROAS that they completely ignore tactics that will actually make their business more…
Manuel Baudisch StickyMicrosoft Advertising
Manuel Baudisch StickyA champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Expand your reach with Microsoft Audience Network
Since 2018, the Microsoft Audience Network (MSAN) has been available in the U.S. and other English-speaking countries such as the UK, Canada, Australia & New…
Microsoft Advertising: A script for optimising your campaigns
For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but…
smec nominated twice for Microsoft Advertising Regional Partner Awards 2019
With CEO Jan Radanitsch fighting on our forefront, it is not so much of a surprise that companies and partners recognize the efforts undertaken by…
Growth with Microsoft Advertising: Bing Shopping campaigns
A frequent problem that occurs with our customers who use Microsoft Advertising is that they want to generate more traffic but are not able to…
