Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even experienced PPC managers may not be aware of every little tweak to boost their campaigns performance.

In this webinar, Fred Vallaeys (Optmyzr) and Reinhard Einwagner (Whoop!) will go into detail about

• campaign structure – ad groups vs. product groups
• getting the most out of Google Shopping reports
• bidding strategies – the new bid strategies released by Google
• synergies with text ads
• advanced use of custom labels

Join us next week to gain new Google Shopping insights and ask us anything you want to know about optimizing your campaigns!

Details

Day & time: August 26th, 9 AM PST (West Coast USA) / 6 PM ECT (Central Europe)
Duration: 1 hour (50 minutes speaking time, 10 minutes Q&A)
How to attend: we use GoToWebinar for our webinars – you will find everything you need to know about connecting to the webinar in your confirmation e-mail

This webinar is presented by: