PPC campaign metrics allow you to track which campaigns are effective, and which are not. Picking the right metrics is critical to measuring the right…
Analyzing Google Shopping data and making the right decisions based on this is a typical PPC Manager’s challenge. Everyone wants to improve their Key Performance…
Many advertisers aren’t aware of the impact on the performance of a well-structured Shopping Ads campaign. Especially if you manage your Shopping Ads by hand,…
Google Shopping is still growing incredibly fast (see: Google Shopping Ads Growing Rapidly) and Google is increasingly pushing Shopping Ads on mobile. If your…